Lead the creative vision for University of Toledo and UToledo Health across marketing and communications channels.

Shape the visual identity and brand experience for The University of Toledo and UToledo Health across how key audiences perceive the institution
Convert institutional and healthcare strategy into compelling creative aligned to enrollment, student success, patient growth, philanthropic engagement, brand reputation, and other priorities
Maintain creative excellence, brand consistency, and an integrated visual identity across all marketing and communications channels to support long-term success
Lead and mentor a multidisciplinary creative team, building a culture of innovation, collaboration, and continuous improvement
Direct creative development from concept through execution, ensuring each touchpoint reflects the institution’s brand, strategic priorities, and commitment to excellence
Oversee integrated creative initiatives across print, digital, web, social media, photography, video, and emerging platforms
Develop memorable brand experiences that help differentiate the University and UToledo Health in higher education and healthcare
Generate bold ideas while strengthening and protecting the brand and balancing creativity with measurable marketing outcomes

Bachelor’s degree in graphic design, visual communications, fine arts, or a related field
Minimum Seven years of progressively responsible experience in creative direction, brand leadership, or integrated marketing, including leadership of multidisciplinary creative teams
Proven success developing and executing integrated creative campaigns across print, digital, web, social media, video, and emerging platforms
Experience building, mentoring, and leading high-performing creative teams while managing multiple priorities in a fast-paced environment
Preferred: experience in higher education, healthcare, or other complex, mission-driven organizations
Strong conceptual portfolio demonstrating big idea thinking across print, digital, social, and integrated campaigns
Experience working in a fast-paced, in-house agency environment

To promote the highest levels of health and well-being, University of Toledo campuses are tobacco-free
Pre-employment health screening requirements for the University of Toledo Health Science Campus Medical Center will include drug and other required health screenings for the position

Location: Toledo, OH (onsite)

Salary: USD 74,000 - 84,000 per year

Creative Director

Job Description