Creative Director

We offer a collaborative, outdoors focused culture with a small, high achieving creative team and access to external partners. This onsite role in Reno, NV carries a salary range of USD 115,000 to 145,000 per year and a robust benefits package that includes paid time off, holidays, floating holidays, comprehensive health coverage, a 401(k) with company matching, life insurance, a gear loaner program with product discounts, and an employee product allowance. You will lead the brand expression across a portfolio of outdoor brands, guiding internal designers and external partners to deliver cohesive experiences across digital, packaging, retail, and marketing.

Responsibilities

• Guard and maintain brand standards across all channels and regions
• Define, evolve, and enforce brand frames, guidelines, systems, and visual frameworks
• Ensure consistency across digital, packaging, retail, and marketing materials
• Partner with Product and Sales teams to guide creative decisions while preserving brand integrity
• Balance commercial needs with long-term brand equity
• Provide creative direction for digital campaigns and ecommerce
• Lead packaging and print creative direction
• Lead retail, merchandising and events creative direction
• Lead product storytelling and launches
• Offer hands-on feedback and direction to internal designers and external partners
• Ensure all work meets high standards of craft, clarity, and effectiveness
• Develop and execute a cohesive photo and video content strategy across brands and channels
• Define seasonal and campaign content needs in partnership with Marketing and Ecommerce
• Oversee end-to-end content production from concept through shoot execution and delivery
• Direct and oversee photo and video shoots, including on-location outdoor productions
• Manage photographers, videographers, production partners, and talent
• Ensure outputs are on-brand, high-quality, and optimized for multiple channels
• Build scalable systems for content planning, asset creation, and library management
• Lead and mentor a small internal design team across branding, digital, packaging, and print
• Foster a collaborative, accountable, high-performance culture
• Provide clear direction, feedback, and prioritization across projects
• Establish and improve creative processes, workflows, and prioritization systems
• Manage and direct external partners including photographers, videographers, production partners, and design contractors
• Collaborate with internal partners such as Marketing, Product, Sales, and Ecommerce to ensure alignment and efficiency
• Establish efficient workflows for content production planning, shoot execution, and asset delivery

Requirements

• 8+ years in design and creative leadership roles
• Degree in Graphic Design or related field
• Experience leading creative across multiple channels (digital, packaging, retail, print)
• Background in consumer brands, ideally outdoor, apparel, footwear, or adjacent categories
• Strong brand systems thinker with a passion for consistency and clarity
• Proven ability to lead and influence cross-functional teams
• Comfortable operating as a player-coach in a lean environment
• Strong understanding of production processes (print, packaging, digital assets)
• Highly organized with the ability to manage multiple priorities
• Collaborative and solutions-oriented
• Curious, detail-oriented, and quality-driven
• Confident and diplomatic, able to push back constructively and advocate for the brand
• Interest in the outdoors and technical products is strongly desired

Technologies

• AI tools

Bonus Points

• Experience building or scaling in-house creative teams
• Familiarity with AI tools to enhance creative workflows
• Experience working with global teams and markets

Benefits

• Paid time off
• Paid holidays
• Floating holidays
• Health benefits (medical, dental, vision)
• 401(k) with company matching
• Life insurance
• Gear loaner program and product discounts
• Employee product allowance