Associate Creative Director Consumer Products

The Creative Squad Lead for Consumer Banking will translate checking and deposit propositions into customer-centered stories that support both brand building and direct-response performance.

Responsibilities

• Participate in the development, review, and approval of creative briefs aligned to business objectives, product strategies, audience insights, channel roles, and measurable outcomes
• Lead creative development for integrated acquisition campaigns, product launches, promotional offers, customer onboarding, lifecycle communications, cross-sell initiatives, and always-on marketing
• Direct teams to turn checking and deposit propositions into simple, differentiated, customer-centered messaging that makes value clear and the next step compelling
• Balance brand-building ambition with direct-response discipline to deliver distinctive work designed to perform
• Champion connected customer experiences across paid, owned, branch, digital, social, email, direct mail, landing pages, video, and in-app or authenticated channels
• Use customer insights, competitive context, testing, and performance signals to continuously improve creative quality and effectiveness
• Lead a squad of designers and copywriters supporting Consumer Banking priorities across acquisition, engagement, and retention
• Manage and mentor 4-6 direct reports
• Balance resources across strategic campaigns, high-velocity offers, product updates, testing roadmaps, and ongoing business needs
• Provide clear creative direction, constructive feedback, and decisive approvals to raise quality and keep delivery on track
• Mentor creative talent in product storytelling, performance creative, integrated campaign development, and regulated communications
• Partner with Account Management and Operations to anticipate demand, manage capacity, clarify priorities, and ensure work is delivered on time
• Foster a culture of craftsmanship, accountability, curiosity, creative excellence, and continuous improvement
• Serve as the primary creative partner for Consumer Banking marketing and product stakeholders
• Collaborate with strategy, media, analytics, UX, channel, compliance, legal, production, and external partners to develop creative solutions that are effective and compliant
• Bring a strong customer perspective by advocating for clarity, relevance, accessibility, and a frictionless journey
• Create alignment early by defining the core customer problem, single-minded proposition, proof points, offer hierarchy, and desired action
• Support modular creative systems, templates, and toolkits to increase speed and scale while preserving brand quality
• Drive consistency across channels while adapting ideas and messages to each touchpoint role
• Maintain high standards for concept, copy, design, information hierarchy, accessibility, production quality, and customer experience
• Review work across paid media, social, email, direct mail, web and landing pages, branch materials, digital signage, video, presentations, and sales enablement materials
• Ensure rates, offers, rewards, disclosures, and product details are communicated clearly, accurately, and in line with brand, legal, regulatory, and compliance requirements
• Protect the strength of the creative idea through versioning, localization, channel adaptation, and production
• Anticipate and resolve challenges related to shifting priorities, offer complexity, approval cycles, testing needs, production timelines, stakeholder expectations, and capacity planning
• Identify opportunities to improve performance and customer understanding through sharper messaging, stronger design systems, and more purposeful experimentation

Requirements

• 7+ years of experience in creative leadership, advertising, brand marketing, performance marketing, financial services marketing, consumer products, retail, or a related field
• Emphasis on copy writing, concepting, and content creation over visual communication
• Strong portfolio showing integrated campaign thinking, product storytelling, brand stewardship, and measurable marketing creativity across digital and physical channels
• Experience creating customer acquisition, lifecycle, promotional, or product marketing communications; experience in banking or another regulated category is preferred
• 5+ years leading creative teams, managing senior stakeholders, and balancing multiple concurrent, high-priority initiatives
• Ability to make complex products and offers feel simple, relevant, differentiated, and human
• Strong understanding of channel strategy, customer journeys, direct-response principles, testing, optimization, and modular content systems
• Excellent concepting, copy, design judgment, presentation, and communication skills
• Collaborative and strategic leader with sound judgment, high standards, and attention to detail

Benefits

• Comprehensive medical, dental and vision coverage
• Retirement benefits
• Maternity/paternity leave
• Flexible work arrangements
• Education reimbursement
• Wellness programs
• Annual discretionary bonus opportunity
• Note: Citizens’ paid time off policy exceeds the mandatory, paid sick or paid time-away policy of every local and state jurisdiction in the United States

Hours & Schedule

• Hours: 40
• Schedule: M-F 8-5
• Work pattern: 4 days in Westwood, MA office; 1 day remote

Pay Transparency

• Salary range: $125,000 - $158,000 per year
• Opportunity to earn an annual discretionary bonus
• Actual pay depends on factors including budget, work location, and relevant skills and experience

Background Check

• Employment offer conditioned on successful completion of a background check
• Background check may include initial credit, motor vehicle record, public record, prior employment verification, and criminal background checks
• Results reviewed based on legal requirements and the nature and gravity of the background history and the job offered

Awards

• Dave Thomas Foundation’s Best Adoption-Friendly Workplace
• Disability:IN World’s Top Disability Inclusive Business
• Glassdoor Best Place to Work in Consulting, Finance & Insurance
• Human Rights Campaign Corporate Equality Index 100 Award
• Newsweek America’s Most Charitable Company
• The Banker’s US Bank of the Year