Art Director, Cancer Care Creative Strategy

Join MUSC in Charleston, South Carolina as an Art Director for Cancer Care Creative Strategy. This onsite leadership role guides creative direction, integrated campaigns, and enterprise storytelling across cancer‑care initiatives. You will collaborate with the Senior Director of Brand Strategy to elevate MUSC’s brand standards, translate complex clinical and research information into compelling visuals, and mentor designers, freelancers, and agency partners. The position emphasizes hands‑on design leadership, cross‑functional partnership, and a commitment to design excellence and thoughtful storytelling.

Responsibilities

• Lead creative strategy for cancer‑care initiatives, shaping integrated campaigns, visual systems, and storytelling that elevate MUSC’s brand and engage audiences across the patient journey.
• Translate complex clinical and research information into compelling visual narratives throughout the cancer‑care journey.
• Develop insight‑driven creative solutions that strengthen brand positioning, boost engagement, and support measurable marketing objectives.
• Partner with the Senior Director of Brand Strategy to advance enterprise‑wide creative brand standards, alignment, and innovation.
• Execute exceptional hands‑on design for high‑priority initiatives, applying strong conceptual thinking and visual craftsmanship.
• Provide creative direction and mentorship to designers, freelancers, and agency partners to ensure consistent, high‑quality execution.
• Leverage audience insights, campaign performance, and engagement data to continuously improve creative effectiveness.
• Ensure all internal and external creative work aligns with MUSC brand standards and strategic direction.
• Partner with marketing, communications, content, and digital teams to deliver integrated, channel‑optimized campaigns.
• Serve as a cross‑functional creative partner, fostering collaboration and alignment across the enterprise.
• Oversee the organization and retention of agency‑produced assets within MUSC's digital asset management system, ensuring accessible, compliant libraries.
• Oversee creative asset development from concept through final delivery, ensuring quality, accuracy, and alignment with project objectives.
• Manage creative workflows, timelines, and production across multiple concurrent initiatives.
• Produce production‑ready artwork and collaborate with vendors and agency partners across print, digital, environmental, and multimedia channels.
• Maintain efficient creative processes, file‑management standards, and production systems.
• Develop templates, toolkits, and resources that strengthen cancer‑care marketing, storytelling, and brand consistency.
• Lead workshops, presentations, and coaching that promote creative best practices and elevate communication quality.
• Champion a culture of design excellence, innovation, and thoughtful storytelling.
• Perform other duties as assigned.

Requirements

• Education: Bachelor degree in Graphic Design, Visual Communication Design, Advertising or a related field.
• Experience: 10+ years of experience in graphic design, art direction, and creative leadership, preferably within a creative agency, healthcare organization, or academic medical environment.
• Experience leading and collaborating with external creative agencies.
• Demonstrated ability to develop creative strategy while delivering exceptional hands‑on design execution.
• Exceptional design ability, conceptual thinking, refined visual aesthetic, and sound creative judgment.
• Proven ability to lead creative direction, mentor designers, and elevate the quality and consistency of creative work.
• Ability to balance creative excellence with strategic marketing objectives using audience insights and performance data.
• Experience using campaign analytics and audience research to inform creative strategy and optimize outcomes.
• Proficiency with Adobe Creative Suite, Figma, PowerPoint, Canva, digital asset management systems, analytics platforms, accessibility tools, and project management software.
• Ability to translate complex clinical and scientific information into clear, engaging visual communications.
• Strong portfolio demonstrating brand identity development, integrated campaigns, and cross‑channel execution across digital and print.
• Experience building scalable design systems, templates, and creative standards.
• Excellent communication, presentation, collaboration, and project management skills with the ability to manage multiple priorities.
• Knowledge of HIPAA requirements, accessibility standards, and inclusive design principles.