Senior Art Director, Health System
Job Description
Senior Art Director at UCLA Health, shaping the brand’s creative voice through marketing campaigns across multiple media.
Responsibilities
- Set creative direction and establish the visual foundation for campaigns and brand marketing using strategic insights
- Produce creative concepts and designs across video, digital, experiential, social, and print media
- Partner with a Copywriter to translate campaign concepts into finished work
- Collaborate with senior leaders and cross-functional partners across Strategic Marketing, Brand Strategy and Creative, Digital, Partnerships, the David Geffen School of Medicine, Development, and the broader enterprise
- Apply advertising and art direction expertise to evaluate and solve complex creative challenges
- Use strategic thinking, design sensibilities, and craftsmanship to deliver marketing campaigns with impact
- Create work that supports patient acquisition, staff and student recruitment, development, and UCLA Health growth goals
Requirements
- Bachelor’s degree and/or an equivalent combination of education and experience
- 3+ years of demonstrated experience as a creative professional, with a proven record developing brand creative
- 3+ years hands-on experience across diverse media channels, including digital, social, TV, print, OOH, and experiential
- Familiarity with social media trends, editing, and video styles, especially for YouTube, Instagram, and TikTok
- Ability to create organic and paid social content that drives engagement, including Instagram, Facebook, and LinkedIn
- Proficiency with Creative Suite, including Premiere Pro, After Effects, Lightroom, Photoshop, Illustrator, InDesign, and related tools
- Willingness to travel up to 30 miles, with availability some weekends and after hours
- Ability to manage multiple projects, stay positive and calm under pressure, and approach challenges with a solution-oriented mindset
- Strong knowledge of marketing, including strategic planning across media venues, technical requirements, and selecting the most effective applications
Preferred
- Ability to capture video and photography on DSLR, GoPro, and iPhone
Location and Logistics
- Onsite in Los Angeles, CA
- Travel: up to 30 miles; some weekends and after-hours availability required
Compensation
- USD 95,400 to 208,300 per year
Tools and Platforms
- Premiere Pro, After Effects, Lightroom, Photoshop, Illustrator, InDesign
- YouTube, Instagram, TikTok, Facebook, LinkedIn