Art Director

White House Black Market offers an onsite Art Director role in Fort Myers, FL that centers on collaborative creativity and storytelling across omni-channel campaigns for multiple brands. This position partners with Creative leadership to preserve creative integrity while guiding asset development that resonates with customers.

What you will do

• Oversee the end-to-end creative process for the seasonal campaign, from concept to final delivery.
• Collaborate with Creative leadership to shape concepts and asset management that align with brand standards.
• Create seasonal marketing concepts, initial visuals, and campaign photography across all sales channels.
• Translate marketing objectives into clear creative strategies in partnership with the Creative leader.
• Coordinate with the copy team to ensure copy and art cohesively tell product and brand stories.
• Map out the asset shoot plan to guide the team in building out go-to-market creative after assets are delivered.
• Maintain each brand's individuality and standards across all marketing channels.
• Leverage customer data to inform decisions in partnership with analytics and marketing.
• Adhere to production schedules, PLC timelines and deliverables while helping manage the team’s priorities and time.
• Stay current on fashion, style, design, and social trends within the competitive landscape.
• Share best practices with the design team to elevate design skills and creative standards.
• May plan and direct photo shoots, including pre- and post-production.
• Collaborate with producers to identify talent and vendors.
• Develop a brand-appropriate model roster.
• May develop graphics and layouts for marketing channels and collateral as needed.
• This role may support multiple brands; duties may vary by brand.

Requirements

• Bachelor’s degree or equivalent combination of education and work history.
• 3+ years in a creative management role.
• A strong portfolio demonstrating on-set art direction, mood boards, and concept development through execution.
• Demonstrates a 360-degree perspective in concepting or design.
• Ability to develop and execute omni-channel campaigns.
• Vertical Retail / Fashion / Luxury / Beauty industry experience strongly preferred.
• Ability to develop and adhere to brand style guides, design systems, and pattern libraries.
• Curiosity about the women’s apparel landscape, the Chico's brand, and the needs of existing and targeted customers.
• Experience managing multiple complex creative projects with the ability to adapt to changing business needs.
• Hands-on approach to concepting and design.
• Excellent presentation, communication, organizational agility, problem solving, and meticulous attention to detail.
• Experience designing and leading typography, and proficiency in Photoshop, Illustrator, InDesign; ability to collaborate in Figma.
• Experience with multi-channel campaign development; able to work under pressure in a fast-paced environment with diverse teams.
• Strong relationship-building skills and a track record of coaching other designers and collaborating across teams.
• Deep understanding of the creative landscape and new digital technologies.

Technologies

• Photoshop
• Illustrator
• InDesign
• Figma

Position objective

This position collaborates with Creative leaders to develop engaging collateral and content that tells a brand and product story that evokes an emotional response from customers and future customers. It is instrumental in building and maintaining brand creative integrity through all omni-channel experiences.

Competencies

• Culture
• Living the Chico’s FAS Values and Guiding Principles by demonstrating Customer Focus, Instilling Trust, Driving Engagement and Delivering Results with High Performance.
• Decision Quality
• Making good and timely decisions that keep the organization moving forward.
• Action Oriented
• Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.
• Interpersonal Savvy
• Relating openly and comfortably with diverse groups of people.
• Situational Adaptability
• Adapting approach and demeanor in real time to match the shifting demands of different situations.