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Job Description

Salesforce’s Global Brand & Creative team in Marketing brings the brand to life across every channel, including how it shows up in physical spaces. Within that team, Events & Experiences Creative shapes Salesforce’s presence at flagship events, trade shows, brand partnerships, activations, and executive experiences.

This Senior Lead role provides creative leadership with hands-on craft for the events portfolio. You’ll set the art direction vision from concept through final install, and travel onsite to oversee design execution and setup in real time.

Responsibilities

  • Own the art direction vision for assigned events, ensuring a cohesive, on-brand story across environmental graphics, signage, stage design, and activations.
  • Design event footprints and map user journeys, choreographing attendee movement from arrival to departure.
  • Translate marketing and brand strategy into tangible physical experiences, with clear pacing and narrative flow.
  • Direct copy across environmental and wayfinding touchpoints so the story carries consistently from entrance to exit.
  • Lead and mentor a team of designers and art directors, providing hands-on creative direction and maintaining a consistent bar for craft.
  • Partner with brand design, copy, producers, and strategists to turn concepts into production-ready creative.
  • Maintain quality control across all design deliverables, identifying inconsistencies and detail issues before production.
  • Travel to events to oversee on-site design execution and setup, making real-time creative and production calls.
  • Present creative direction and rationale to senior stakeholders to build alignment across cross-functional partners.
  • Manage multiple concurrent event programs, balancing creative ambition with production timelines and budgets.

Requirements

  • 8+ years of design and/or art direction experience, with a portfolio covering both event design and brand design.
  • Demonstrated experience designing event footprints and user journeys for large-scale activations.
  • Proven experience leading and mentoring designers or art directors.
  • Strong fluency in environmental and spatial design, including stage design, signage, wayfinding, and large-format production.
  • Solid background in brand design, with an understanding of how identity systems translate into physical environments.
  • Experience directing copy or working closely with copywriters to shape a cohesive event narrative.
  • A track record of translating strategy into experience, turning briefs into on-brand spaces.
  • Meticulous attention to detail and a record of maintaining quality under tight deadlines.
  • Confident presenter comfortable pitching and aligning senior stakeholders.
  • Willingness and ability to travel extensively to support on-site design execution and setup.
  • Expert proficiency in Adobe Creative Suite and Figma; familiarity with 3D/rendering tools is a plus.
  • B2B and/or tech experience is a strong plus.

Benefits

  • Time off programs
  • Medical, dental, and vision
  • Mental health support
  • Paid parental leave
  • Life and disability insurance
  • 401(k)
  • Employee stock purchasing program

Tools & Technologies

  • Adobe Creative Suite
  • Figma
  • 3D/rendering tools

Location: Chicago, IL (onsite). Salary: USD 143,400 - 216,900 per year. Job Category: Marketing & Communications.

If you need a reasonable accommodation during the application or recruiting process, submit a request via the Accommodations Request Form.

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