Product Designer, tvOS

Apple is seeking an experienced Product Designer for tvOS to shape innovative, beautiful, and intuitive living-room and multi-device experiences for the big screen. This role partners across teams to reimagine how people interact with the TV platform, guiding design work from early exploration to polished delivery.

Key Responsibilities

• Lead high-impact design initiatives that reimagine and refine how people interact with the TV platform in collaboration with a multitude of partners.
• Develop experiences with strong attention to detail, from early sketches through delivery to customers.
• Own the full design lifecycle, including 0-to-1 concept exploration and strategic UX architecture, along with high-fidelity visual execution, motion design, and interactive prototyping.
• Adopt modern tools, design systems, and AI-assisted workflows to expand what is possible for the biggest screen.
• Work through ambiguity by translating complex technical and product challenges into clear, intuitive, and cinematic solutions.

Required Experience

• Experience designing cohesive experiences that bridge hardware capabilities, physical peripherals, and digital software interfaces.
• Familiarity with or interest in emerging interfaces, including spatial computing, ambient displays, conversational UI, and multimodal input models.
• Understanding of how machine learning and intelligent models can support contextual UI, dynamic discovery, and adaptive personalization.
• Prior experience designing for living-room or non-touch 10-foot interfaces such as tvOS, smart TVs, game console UI, or remote-driven hardware systems.
• Proven ability to build consensus and advocate for user-centered design decisions with engineering, product, and business partners.
• Passion for Apple, its design philosophy, products, and customers.
• 6+ years of digital product design experience shipping high-impact software across consumer platforms, including TV, mobile, web, or connected devices.
• Portfolio excellence covering end-to-end craft, including UX/UI, interaction design, motion and micro-interactions, and refined visual polish.
• Demonstrated success taking products from early concept through final release, including 0-to-1 initiatives.
• Deep experience leveraging, contributing to, and evolving scalable design systems with consistency, craft, and accessibility in mind.
• Ability to articulate and validate concepts through sketches, high-fidelity comps, interactive prototypes, and executive-level presentations.
• High proficiency and agility in modern design and prototyping environments, with the ability to rapidly visualize, test, and iterate on complex ideas.
• Active experience integrating modern, AI-assisted tools and emerging design methodologies into daily workflows to increase creative exploration and velocity.
• Experience thriving in an iterative, highly collaborative design culture driven by constructive critique and continuous refinement.
• Exceptional written, verbal, and visual communication skills, including comfort presenting to large teams and senior leadership.
• Bachelor’s degree in Design, Human-Computer Interaction (HCI), or equivalent practical experience.

Technologies

• tvOS
• Spatial computing
• Ambient displays
• Conversational UI
• Multimodal input models
• Machine learning

Pay & Benefits

• Base pay range: $216,200 to $324,800 per year, determined by skills, qualifications, experience, and location.
• Opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs.
• Eligibility for discretionary restricted stock unit awards and ability to purchase Apple stock at a discount if voluntarily participating in the Employee Stock Purchase Plan.
• Benefits including comprehensive medical and dental coverage and retirement benefits, plus a range of discounted products and free services.
• Reimbursement for certain educational expenses related to advancing your career at Apple, including tuition.
• Additionally, the role might be eligible for discretionary bonuses or commission payments as well as relocation.
• Note: Apple benefit, compensation, and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Education

• Bachelor’s degree in Design, Human-Computer Interaction (HCI), or equivalent practical experience.

Location and Work Setup

Cupertino, CA (onsite)