Freelance Art Director

goop is building a roster of freelance Art Directors to lead creative for the 2027 goop Beauty and GWYN (fashion) launches. Projects are assigned by category, and the Art Director owns the creative process from concept through post-production, culminating in a final toolkit of approved assets for each channel.

Role Overview

As an Art Director, you will develop elevated launch concepts and translate them into production-ready direction. You will map and plan the full asset ecosystem for each category, art direct shoots to a luxury standard, guide post-production through final delivery, and provide channel owners with a single approved source for usage. You will also support the 2027 launch calendar to keep projects on schedule.

Responsibilities

• Develop campaign concepts, moodboards, and visual direction for each launch
• Map all required assets before the shoot across social, paid, PDP, Amazon, wholesale, retail, and event signage
• Create shot lists covering baseline category content
• Plan special crops and versions needed for tentpoles and other initiatives
• Art direct photo and video shoots on set, maintaining a luxury-standard approach to every frame
• Partner with photographers, videographers, stylists, and talent to capture the concept and complete the shot list
• Manage post-production through final delivery, including edit, retouch, color, and resizing
• Write clear, detailed edit notes for video cuts, including cut and clip selection, pacing, frame selection, and platform-specific versions
• Own typography and on-screen text across video and static assets
• Deliver a final toolkit with links to every approved asset for channel owners to use
• Coordinate with brand, marketing, social, e-commerce, and retail teams to ensure every channel pulls from one approved source
• Use final legal-approved copy and claims consistently across all assets
• Maintain project schedules against the 2027 launch calendar

Requirements

• Proven art direction experience at luxury or prestige brands across concept, production, and post
• A clear specialty in either premium-to-luxury skincare and beauty or luxury fashion
• An eye for what makes a brand feel luxurious, including composition, lighting, texture, and restraint
• Experience applying that approach to both campaign work and everyday content
• Category campaign experience for premium or luxury brands from concept through final assets, including both video and stills
• Hands-on knowledge of video editing workflows and the ability to provide precise, actionable edit notes
• Strong typography and layout skills
• Fluency in Figma and the Adobe Creative Suite
• High organization and the ability to manage several projects at once
• Calm, decisive presence on set
• Figma and AI platforms required

Category Focus

• Beauty: Premium-to-luxury skincare and beauty launches, including the hero campaign film and imagery, founder story, proof and results, how-to and tutorial content, and sensorial texture and product education
• Beauty: Evergreen capture of hero products, including texture macros, application and ritual videos, ingredient hero shots, and routine pairings held to a prestige skincare visual standard
• Fashion (GWYN): Seasonal collections, including campaign and lookbook imagery; GP wearing GWYN; on-figure and flat-lay/ghost; detail and fabric close-ups that highlight craftsmanship; runway and BTS video; and styling and fit content
• Fashion (GWYN): Assets for presentations, trunk shows, and activations

Technology Stack

• Figma
• Adobe Creative Suite
• AI platforms

Work Model

• Location: Los Angeles, CA (onsite)
• Job type: Freelance
• Engagement: Project-based contractor role with category-assigned work (beauty or fashion)
• Compensation: Project-based fee determined by scope of each project

How Assets Are Delivered

You will lead the process from concept to final delivery, including edit, retouch, color, and resizing. The outcome is a complete, channel-ready toolkit of approved assets, with links and guidance so stakeholders can pull from one approved source while using final legal-approved copy and claims.