Executive Creative Director

The Executive Creative Director at Betches Media serves as the most senior client-facing creative leader, responsible for shaping the creative vision and lifting standards across the company’s commercial organization. In this New York City onsite role, you will develop culturally relevant, platform-native ideas for Tier 1 and Tier 2 clients and lead multidisciplinary teams to translate strategy into meaningful business growth.

What you’ll do

• Set and champion the creative vision for Betches’ commercial work, establishing a high and consistent standard across branded content, integrated campaigns, social, video, audio, experiential, and emerging platforms.
• Lead creative development for Betches’ highest-priority client opportunities, with focus on Tier 1 and Tier 2 advertisers.
• Own the journey from brief and strategy through concept development and execution, ensuring ideas are original, culturally resonant, platform-native, and aligned to client objectives.
• Push beyond conventional solutions with bold concepts that reflect the strength of the Betches brand, audience, and creative ecosystem.
• Provide clear, actionable creative direction and feedback while protecting the integrity, distinctiveness, and quality of work.
• Partner with editorial, production, experiential, and other creative leaders so commercial concepts feel authentic to Betches and are executable across platforms.
• Act as the most senior client-facing creative leader by building trusted relationships with executive-level clients, agency partners, and key industry stakeholders.
• Lead the creative narrative in high-value pitches, helping clients understand strategic thinking, cultural insight, and the creative potential of Betches’ ideas.
• Partner closely with Revenue Partnerships to unlock, grow, and retain relationships with Tier 1 and Tier 2 clients.
• Translate complex client challenges into clear, compelling creative strategies that drive audience impact and measurable business results.
• Participate in senior client conversations throughout the partnership lifecycle, from early-stage ideation and pitch development through campaign delivery, results, and renewal.
• Represent Betches’ creative capabilities externally at client meetings, agency presentations, industry events, and other high-profile opportunities.
• Own and evolve Betches’ commercial creative strategy, grounded in audience insight, cultural intelligence, platform expertise, and a deep understanding of the Betches brand.
• Lead the creative vision for sales marketing by partnering with Sales and Marketing on capabilities, differentiators, signature offerings, and market position.
• Develop go-to-market narratives, proactive ideas, tentpole opportunities, and scalable creative platforms that provide the sales organization with strong stories to bring to market.
• Ensure sales materials, case studies, pitch narratives, and creative collateral reflect the quality and distinctiveness of Betches’ work.
• Anticipate cultural, consumer, and industry shifts, identify white-space opportunities, and translate them into innovative client solutions.
• Partner with Strategy & Effectiveness to incorporate insights, performance data, and measurement into creative development and strengthen the story of the work.
• Inspire and develop a multidisciplinary team of creative and strategic talent, fostering originality, collaboration, accountability, and creative excellence.
• Mentor creative leaders and emerging talent, strengthening conceptual thinking, presentation skills, creative judgment, and client presence.
• Bring Creative Strategy, Integrated Marketing, Sales Marketing, Revenue Partnerships, and executional teams together around a cohesive vision for each opportunity.
• Establish creative processes, review standards, and ways of working to improve quality, consistency, and efficiency.
• Partner with Production, Finance, and Operations to ensure ambitious ideas are appropriately scoped, resourced, and delivered within timeline and budget.
• Balance creative ambition with commercial realities to keep work groundbreaking and strategically sound.
• Champion an inclusive creative culture where diverse perspectives produce stronger ideas and more meaningful work.

Requirements

• 12+ years of progressive creative leadership experience within media, advertising, branded content, creative agencies, entertainment, or digital platforms.
• Demonstrated success leading creative strategy and execution for major brands and high-value, integrated client partnerships.
• A portfolio of culturally relevant, insight-driven work across multiple platforms, including examples that delivered meaningful audience and business impact.
• Significant experience leading executive-level client relationships and presenting high-stakes creative work to senior marketers, agency leaders, and decision-makers.
• Deep understanding of branded content, social platforms, video, audio, experiential marketing, and integrated storytelling.
• Proven ability to inspire multidisciplinary teams and elevate creative quality across an organization.
• Strong strategic instincts connecting cultural insights, audience behavior, client objectives, and creative ideas.
• Exceptional communication, storytelling, and presentation skills, with executive presence to build trust with senior clients.
• Collaborative, entrepreneurial leadership style with the ability to move between high-level vision and hands-on creative direction.
• Ability to operate effectively in a fast-moving environment while balancing multiple high-priority opportunities and stakeholders.

Compensation

• The expected annual base salary is $225,000 - $240,000 plus bonus.

DEI+ commitment

Betches is committed to building a diverse and inclusive workplace that empowers talent from many different backgrounds, experiences, and identities. The company believes creativity and knowledge grow when diversity and inclusion are fully embraced, and it aims to create a workforce that reflects the diversity of its clients and communities while continuing its journey toward excellence.