Executive Creative Director

Define and elevate Vuori’s creative vision across product, storytelling, digital experiences, and global campaigns as an onsite leader in Carlsbad.

Responsibilities

• Own and guide the creative direction across brand, product, retail, and digital to deliver a cohesive, inspiring consumer experience.
• Lead, mentor, and scale a high-performing creative team, building a culture of curiosity, collaboration, and bold creative thinking.
• Partner with key Marketing & Channel Leaders including VP Integrated Marketing, VP Brand Partnerships & Activations (inclusive of retail & community), and VP Brand Experience to ensure creative excellence and consistency across brand and partner moments.
• Define and evolve the brand’s visual identity and voice in market.
• Own brand storytelling spanning seasonal campaigns, product launches, and narratives featuring athletes, influencers, and community.
• Collaborate with the Consumer Insights team to translate what inspires the consumer into creative that is personal, relevant, and aspirational.
• Work with merchandising, design, and product marketing to translate product truths into emotionally resonant creative concepts.
• Partner with the Design team to align brand aesthetic, color, and style direction across product and storytelling, building a unified visual language.
• Identify emerging cultural trends, voices, and visual directions that can authentically strengthen Vuori’s presence in culture.
• Oversee creative across digital platforms including UX/UI, web, email, and social, ensuring outputs are brand-right and performance-driven.
• Set and maintain a world-class standard of craft, clarity, and originality for every creative deliverable across channels.

Requirements

• 15+ years of experience (minimum 5 years in the apparel, lifestyle, or fashion industry).
• Proven track record developing iconic, culture-driving creative that supports brand momentum and business growth.
• Deep understanding of digital-first storytelling and the ability to translate brand identity across platforms.
• Strong cross-functional collaboration skills, comfortable working in a fast-paced, founder-led environment.
• Experience building and scaling creative teams within high-growth, entrepreneurial organizations.
• Strategic thinker with a craftsman’s eye, able to balance brand magic with commercial impact.
• Confident presenter and creative evangelist who can articulate vision, inspire teams, and bring ideas to market quickly and with excellence.

Technology

• UX/UI
• Web
• Email
• Social

Benefits

• Health Insurance
• Savings and Retirement Plan
• Employee Assistance Program
• Generous Vuori Discount & Industry Perks
• Paid Time Off
• Wellness & Fitness benefits
• Salary range: $350,000 - $390,000 per year
• This role is bonus eligible

Additional Information

• Vuori is an Equal Opportunity/Affirmative Action employer.
• All qualified applicants will receive consideration without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other legally protected characteristic.
• All applicant information will be kept confidential according to EEO guidelines.