Creative Director, Motion Design

Lead motion-led marketing creative for Apple TV by setting strategic direction, prototyping new motion concepts, and building scalable motion systems across the ecosystem.

Responsibilities

• Define a strategic point of view for motion design rooted in creative strategy, audience insights, design principles, and the unique character of each story.
• Drive concept development and prototyping of motion identities, campaign ideas, and visual systems from early exploration through final production.
• Create original motion concepts and proofs of concept using animation, typography, editorial, compositing, visual effects, and filmed material.
• Spot opportunities where motion shapes the idea (not just execution) and contribute to briefs, planning, roadmaps, prioritization, and resourcing discussions.
• Develop scalable motion behaviors and foundational systems that maintain continuity across Apple TV while enabling distinct expression for individual titles, sports properties, and campaigns.
• Provide creative direction and actionable feedback across motion deliverables, including brand identities, title treatments, campaign films, social content, digital experiences, out-of-home, events, retail, presentations, and prototypes.
• Partner with strategy, design, writing, AV, social, publicity, media, partnerships, and production to guide connected work from ideation to delivery.
• Art direct internal designers, motion artists, editors, digital artists, production teams, external creators, and specialized partners to ensure creative intent and craft quality.
• Present work clearly and confidently, linking motion decisions to the idea, audience, strategic goals, brand fidelity, and project requirements.
• Prepare concepts for senior leadership review, synthesize feedback, and guide teams toward focused, compelling solutions.
• Explore emerging tools, techniques, and forms of expression by building prototypes before a campaign brief or production need makes the opportunity obvious.
• Help grow the motion design practice through workflows, production infrastructure, creative partnerships, talent development, and internal team growth.
• Mentor designers and collaborators, contribute to studio-wide initiatives, and champion motion design as a distinct discipline across the organization.

Requirements

• 10+ years of experience in motion design, animation, brand design, entertainment marketing, media creation, or a related creative discipline.
• Portfolio showcasing daring, exceptionally crafted work with original motion concepts across 2D and 3D, including motion graphics, typography, editorial, compositing, and visual communication.
• Experience leading creative development of brand identities and global campaigns from concept and prototyping through production and final delivery.
• Advanced proficiency in Adobe Creative Suite, including After Effects, Illustrator, Photoshop, and Media Encoder.
• Advanced proficiency in Cinema 4D and Redshift, including camera work, lighting, materials, texturing, and rendering.
• Proven ability to prototype original ideas hands-on while also setting creative direction and guiding multidisciplinary teams.
• Strong foundation in design and animation principles, including motion theory, timing, typography, composition, and storytelling.
• Exceptional communication and presentation skills, with the ability to articulate complex creative ideas clearly and persuasively.

Technologies

• Maya, Houdini, Nuke, Resolve
• Adobe Creative Suite
• After Effects, Illustrator, Photoshop, Media Encoder
• Cinema 4D, Redshift

Preferred Qualifications

• Experience establishing or advancing a motion design practice within a large, multidisciplinary creative organization or agency.
• Deep understanding of brand systems and translating them into scalable motion behaviors across complex, multi-channel campaigns.
• Creative leadership across production and post-production, including animation, editorial, compositing, visual effects, sound, and live-action workflows.
• Familiarity with Maya, Houdini, Nuke, Resolve, or similar advanced production tools, and understanding design-to-CG/VFX translation.
• Experience collaborating with artists, filmmakers, studios, creators, and cultural partners.
• Fluency across media and social platforms, including cultural passion points, audience behavior, and emerging storytelling forms.
• Curiosity about emerging technologies in the creative process, including real-time, spatial, generative, and interactive design.
• High taste level, strong conceptual and editorial instincts, and extraordinary attention to detail.
• Demonstrated ability to mentor creative talent, navigate ambiguity, and thrive in a fast-paced, highly collaborative environment.

Pay & Benefits

• Base pay range: $177,000 - $266,000 per year.
• Comprehensive medical and dental coverage.
• Retirement benefits.
• Range of discounted products and free services.
• Reimbursement for certain educational expenses, including tuition.
• Discretionary bonuses or commission payments (as applicable).
• Relocation (as applicable).
• Opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs.
• Discretionary restricted stock unit awards.
• Ability to purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan.
• Learn more about Apple Benefits.
• Note: Apple benefit, compensation, and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Location

• Culver City, CA (onsite)