Creative Director, Motion Design - Apple TV

Lead motion-led marketing initiatives for Apple TV, shaping how motion design becomes a dedicated creative practice across the Apple TV ecosystem.

Responsibilities

• Drive motion-led marketing initiatives, spanning brand systems and individual campaigns across the Apple TV ecosystem
• Lead ideation and execution of innovative motion design solutions that communicate Apple TV’s message through graphic design, animation, typography, imagery, music, and editorial elements
• Create distinctive motion concepts for specific projects while building foundational systems that strengthen motion across campaigns, platforms, and experiences
• Provide creative direction and help define the roadmap, workflows, partnerships, and resources needed to grow the motion design practice
• Originate and prototype work at an exceptional level while guiding multidisciplinary teams and setting creative direction

Requirements

• 10+ years of experience in motion design, animation, brand design, entertainment marketing, media creation, or a related creative discipline
• Portfolio featuring daring, exceptionally crafted work with original motion concepts across animation, motion graphics, typography, editorial, compositing, and visual communication in both 2D and 3D
• Experience leading creative development of brand identities and global campaigns from concept and prototyping through production and final delivery
• Advanced proficiency in Adobe Creative Suite, including After Effects, Illustrator, Photoshop, and Media Encoder
• Advanced proficiency in Cinema 4D and Redshift, including camera work, lighting, materials, texturing, and rendering
• Demonstrated ability to prototype ideas hands-on while also setting creative direction and guiding multidisciplinary teams
• Strong understanding of design foundations, animation principles, motion theory, timing, typography, composition, and storytelling
• Exceptional communication and presentation skills, with the ability to clearly and persuasively articulate complex creative concepts

Technologies

• Adobe Creative Suite
• After Effects, Illustrator, Photoshop, Media Encoder
• Cinema 4D, Redshift
• 2D and 3D

Benefits

• Comprehensive medical and dental coverage
• Retirement benefits
• Range of discounted products and free services
• Reimbursement for certain educational expenses, including tuition
• Eligibility for discretionary bonuses or commission payments, as well as relocation
• Opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs
• Eligibility for discretionary restricted stock unit awards
• Can purchase Apple stock at a discount through voluntary participation in the Apple Employee Stock Purchase Plan

Preferred Qualifications

• Experience establishing or advancing a motion design practice within a large, multidisciplinary creative organization or agency
• Deep understanding of brand systems and ability to translate them into scalable motion behaviors across complex, multi-channel campaigns
• Creative leadership experience across production and post-production workflows, including animation, editorial, compositing, visual effects, sound, and live-action
• Familiarity with Maya, Houdini, Nuke, Resolve, or similar advanced production tools, and how design translates into complex CG and VFX environments
• Experience collaborating directly with artists, filmmakers, studios, creators, and cultural partners
• Fluency across media and social platforms, with understanding of cultural passion points, audience behavior, and emerging forms of storytelling
• Curiosity about emerging technologies in the creative process, including real-time, spatial, generative, and interactive design
• High taste level, strong conceptual and editorial instincts, and extraordinary attention to detail
• Proven ability to mentor creative talent, navigate ambiguity, and thrive in fast-paced, highly collaborative environments

Location: Culver City, CA (onsite)

Base pay range: USD 177,000 - 266,000 per year. Base pay depends on skills, qualifications, experience, and location. Base pay is one part of the total compensation package.