Creative Director

Motive is looking for a Creative Director to set the creative bar and shape how the brand shows up across web and digital experiences. This onsite role in San Francisco, CA leads an in-house, multidisciplinary studio and helps connect brand strategy to execution across copy, video, design, and product launch storytelling. You will also build and grow a globally distributed creative team and partner closely with marketing and executive leaders to turn business goals into world-class creative work.

What you’ll do

• Own creative and brand direction, setting a high standard for craft, consistency, and brand expression across every touchpoint
• Lead integrated creative across copy, video, and design, guiding each discipline and ensuring cohesive outcomes
• Shape how the Motive brand shows up on web and digital experiences, including how web presentation connects with creative across disciplines
• Own the creative vision for major brand moments, including Vision (Motive’s annual customer conference)
• Lead creative direction for product launches, integrated campaigns, and executive storytelling
• Guide the evolution of Motive’s brand identity and ensure the brand system is applied consistently across regions, channels, and formats (including web)
• Lead, mentor, and grow a multidisciplinary creative team across design, copy, video, motion, and creative production, including managers who lead their own teams
• Build “what’s next” by shaping team structure, hiring strong talent, and developing future creative leaders
• Establish clear creative standards, feedback rituals, and development paths to raise performance and morale
• Foster collaboration across the US, Mexico, and Pakistan, ensuring clarity, alignment, and creative cohesion across time zones
• Serve as a trusted creative partner to regional and global marketing teams
• Lead an AI-forward way of working, bringing AI-assisted workflows into ideation, exploration, localization, and production while protecting craft, originality, and brand integrity
• Keep work moving at a fast pace with clear intake, ownership, and decision rights so senior creative attention stays on the most important work
• Build and maintain scalable brand systems, toolkits, templates, and documentation to help teams move faster without sacrificing brand integrity
• Partner across Product Design, Web, Marketing Ops, Content, and other teams to integrate creative workflows into broader marketing systems and processes
• Partner closely with Marketing Leadership and executives to translate launches and positioning into compelling creative concepts, and present creative strategy with clear rationale
• Translate marketing and business objectives into clear, compelling creative solutions, balancing ambition with practical execution, timelines, and resources

What you bring

• 10+ years of experience in creative, brand, or agency roles, including significant experience leading multidisciplinary creative teams
• People leadership experience, including managing managers and building and growing a creative team
• Deep understanding of copy, video, and design, including leading integrated work across all three and guiding creative for web and digital experiences
• A strong portfolio showing world-class brand, campaign, video, and integrated marketing, including large-scale brand moments such as conferences, launches, or events
• Experience owning creative vision for major brand moments from concept through delivery with internal teams and external partners
• An AI-forward mindset, with hands-on experience using AI tools to improve creative workflows and sound judgment around craft and brand integrity
• Comfort working quickly across multiple high-priority projects while maintaining quality
• Proven experience leading and developing creative teams across regions or time zones
• Experience building or evolving brand systems and scalable creative processes, with fluency in collaborative tools like Figma
• Strong conceptual thinking with exceptional attention to craft and detail
• Ability to clearly influence stakeholders, including product marketing and executives
• Excellent communication and presentation skills, including presenting to executive audiences

Compensation & location

• Location: San Francisco, CA (onsite)
• Salary range: USD 207,000 - 285,000 per year (United States range)
• Compensation may depend on education, work experience, and certifications; for certain roles, total compensation may include restricted stock units
• Compensation range may vary based on where you reside

Benefits

• Health, pharmacy, optical and dental care benefits
• Paid time off
• Sick time off
• Short term and long term disability coverage
• Life insurance
• 401k contribution

Non-compete covenant disclosure (US-based roles): Depending on role and primary work location, Motive Technologies, Inc. may require employees to execute a non-compete covenant with the Employer (not applicable to lawyers, interns, or employees working in CA, MN, MT, ND, OK, or where otherwise prohibited by law). Non-compete terms in other jurisdictions are subject to applicable statutory requirements.

Authorization / export-controlled commodities and technologies: The applicant must be authorized to receive and access commodities and technologies controlled under U.S. Export Administration Regulations. Motive’s policy requires employees to be authorized to receive access to Motive products and technology.

Interview / training location: Some interviews or new-hire training sessions may be held in person at one of our global offices.