Creative Director

The Creative Director at PYEK leads and delivers the creative vision across PYEK water parks, with a focus on cohesive, compelling, on-brand visual and conceptual work. This is a leadership role with hands-on creative involvement, reporting to the Vice President of Marketing and shaping campaigns, production, and daily creative output.

Creative Vision and Brand Standards

• Define, evolve, and uphold the creative vision and visual standards across all water park brands and locations
• Ensure consistency across digital, social, paid media, print, signage, and in-park experiences
• Review, refine, and approve creative assets to maintain quality and alignment with the brand
• Balance high-level brand thinking with the practical realities of seasonal, live, and outdoor environments

Campaign and Concept Leadership

• Lead creative concepting for campaigns, seasonal initiatives, launches, and major park moments in partnership with the Brand Manager and Brand Team
• Contribute to creative execution, including concept development and art direction, with select hands-on work as needed
• Act as a hands-on designer by contributing directly to graphics, layouts, and other visual assets when required

Production Direction (On-Site Photo and Video)

• Direct and oversee on-site photo and video productions
• Set shot lists, tone, and creative priorities for productions

Team Management and Collaboration

• Manage and mentor in-house creatives, production team members, and freelance partners
• Collaborate closely with the Vice President of Marketing and marketing leadership to align creative strategy with business goals, timelines, and budgets

Qualifications

• 5+ years of experience in a creative leadership role within a brand, agency, or production environment
• Strong portfolio demonstrating concept-driven campaigns and visual storytelling
• Experience directing photography and videography productions
• Proven ability to create and manage high-quality creative work
• Strong understanding of branding, visual systems, and content strategy
• Clear communicator with strong leadership and decision-making skills
• Experience in lifestyle, entertainment, or attraction-based brands preferred

Tools

• Advanced proficiency in Adobe Creative Suite

Application Instructions

To be considered, please submit a portfolio through “Upload Attachments” inside the application.