Associate Creative Director, Writer

Hagerty is hiring an Associate Creative Director, Writer for hybrid work in the United States, partnering across brand and marketing to develop campaign ideas and platform-ready writing.

Responsibilities

• Develop concepts and campaign ideas for integrated brand and marketing campaigns across channels, including large-scale events and key business initiatives.
• Write compelling, clear, and distinctive headlines, copy, scripts, and other creative content across Hagerty lines of business.
• Turn campaign platform ideas into strong, channel-specific creative executions.
• Collaborate with Creative Directors, Art Directors, strategists, producers, marketers, and subject matter experts to shape effective creative solutions.
• Translate business objectives, audience insights, and brand strategy into creative work.
• Ensure each idea and execution reflects Hagerty’s overarching brand story and voice.
• Own assigned projects from brief through execution, requesting input from creative leadership when needed.
• Present creative concepts to creative leadership and internal stakeholders, explaining creative and strategic rationale.
• Research projects, audiences, industries, cultural trends, and automotive topics to inform creative development.
• Deliver high-quality work on schedule and proactively communicate when priorities or timelines change.
• Provide thoughtful, actionable feedback to copywriters and other creative team members.
• Help develop and maintain Hagerty’s brand voice and copywriting guidelines.
• Make sound copy decisions on assigned projects while incorporating feedback from creative leadership and project partners.
• Support Creative Directors in presenting and refining work for internal stakeholders.
• Share relevant industry trends, creative techniques, and emerging technologies with the team.
• Contribute to a collaborative creative environment with a high standard for work quality.

Requirements

• Strong enthusiasm for cars, the automotive world, and automotive topics.
• Experience in an advertising agency or strong in-house creative department, including concepting, writing, and producing integrated brand and retail campaigns.
• Strong conceptual thinking with excitement about ideas that extend across multiple channels.
• High bar for creative ideas, with understanding of what makes work distinctive within its category.
• Accomplished writing skills and expert understanding of storytelling, grammar, structure, brand voice, and tone.
• Ability to confidently develop and present ideas while staying receptive to feedback and creative direction.
• Increasing comfort providing feedback and guidance to other creatives.
• Self-motivated, organized, and able to manage multiple assignments and priorities.
• Collaborative approach with creative team members, producers, marketers, and the broader Hagerty team.
• Curiosity about culture, advertising trends, emerging technologies, and new ways to tell stories.
• Enjoys solving creative problems and finding unexpected ways to improve ideas.
• Exceptional portfolio showing conceptual thinking, writing, and integrated advertising campaigns.
• Bachelor’s degree in Journalism, Writing, Advertising, Communications, or a related field, or 8+ years of relevant professional experience.
• Experience presenting creative work and communicating creative rationale to creative leadership and internal stakeholders.
• Proficiency with Microsoft Office and collaboration tools such as Slack.

Tools & Technologies

• Microsoft Office
• Slack

Work Location & Notes

• United States (hybrid); position is open to U.S. remote work.
• Team members within 20 miles of the Traverse City headquarters follow a hybrid schedule, working from the office three days per week.
• May require travel for quarterly events.
• May require familiarity with public company requirements, including Sarbanes Oxley and key regulations, if applicable.
• May be subject to specific jurisdiction requirements for Illinois, Colorado, California, District of Columbia, Hawaii, Maryland, Minnesota, Nevada, New York, Jersey City, New Jersey, Cincinnati or Toledo, Ohio, Rhode Island, Washington, and British Columbia (Canada).

Minimum experience: 8 years