Lead global brand creative for Color Wow and Pulp Riot in a matrixed, executive-reviewed environment.

Own the visual and conceptual identity for Color Wow and Pulp Riot.
Co-create with marketing and digital partners, contributing to a shared P&L and maintaining an equal seat at the table.
Serve as the senior creative voice and lead a team of two direct reports across the brands.
Partner directly with Brand Presidents and senior stakeholders.
Navigate the third round of concept revisions to sharpen outcomes without flattening the work.
Defend a creative stance to a Brand President while authentically integrating feedback.
Deliver in-the-moment, “kind-but-clear” feedback to a direct report when work misses the mark, and follow through with accountability if improvements are not made.
Lead end-to-end creative across global hero films, retail vision, packaging direction, and in-salon activations.
Facilitate productive conversations with difficult partners and find paths forward that reduce escalation.
Manage two distinct creative voices at once, knowing when Color Wow needs a big lift and when Pulp Riot requires stepping back to let creators lead.
Partner with the SVP to evolve in-house production capabilities and AI-augmented workflows.

8+ years of creative direction experience.
Meaningful experience inside a global, matrixed organization (CPG, beauty, fashion, luxury, or equivalent).
Proven experience managing creative teams of 2+ direct reports, including performance management.
A portfolio showing both conceptual range and the ability to scale ideas across a full campaign ecosystem.
A strong, current point of view on the beauty industry and the broader cultural landscape.
Comfort presenting and defending work to senior executives.
Authorization to work in the United States on a full-time, permanent, ongoing basis.
No immigration support or sponsorship is offered for this role.

Lead a core team of two direct reports across Art Direction and Video/Photo.
Accountable for team growth, performance, and the ultimate quality of output.
Resilience: concepts that survive heavy review without losing their edge.
Craft Fluency: credibility directing film, photography, design, and emerging digital formats.
Modern Sensibility: curiosity and confidence with AI to sharpen the creative pipeline.
Cultural Point of View: a clear stance on what is happening in the world and why it matters to the brands.

Global organization where ideas pass through complex layers of executive review before reaching market.
Requires a blend of conceptual brilliance and organizational fitness: building trust with non-creative peers while defending the integrity of edgy ideas.

New York, NY (hybrid).
Travel for shoots and on-location work as needed.
Office presence: three days a week for eligible full-time employees as an essential function of office-based roles.

Salary range: $147,100 - $213,300 per year (based on work experience, education, and skill level).
Medical, dental, and vision coverage.
401(k) retirement plan.
Paid parental leave.
Hybrid work environment.
Growth opportunities within a global organization, including partnership with senior leadership and exposure to AI-augmented creative production.

L’Oréal USA is an equal opportunity employer.
Committed to creating an inclusive environment for all employees.
All qualified applicants receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other protected characteristic.

Assistant Vice President, Global Creative Director

Job Description