Art Director
Job Description
Zeta Global is looking for an Art Director to help shape how its B2B SaaS platform comes to life. This hybrid role in New York, NY combines hands-on creative leadership with real strategic impact across marketing, product storytelling, and customer touchpoints.
In this position, you will lead the visual evolution of Zeta Global’s brand and platform presence by turning complex B2B and technical ideas into clear, engaging visual narratives. You will partner closely with brand, product marketing, content, and copy teams to align art direction with messaging and business goals.
Responsibilities
- Own and elevate the visual identity of the SaaS platform across brand, demand generation, lifecycle, and product marketing
- Lead concept development for integrated campaigns, product launches, and key brand moments
- Translate complex B2B and technical concepts into clear, engaging visual narratives
- Partner with copywriters, product marketers, and strategists to align art, messaging, and business goals
- Establish and maintain scalable visual systems that work across channels and teams
- Mentor and guide designers and junior art directors through thoughtful feedback and creative leadership
- Ensure creative work is consistent, on brand, and optimized for performance across digital-first channels
- Present creative direction and concepts to internal stakeholders with clarity and confidence
- Manage multiple projects simultaneously while maintaining a high bar for craft and execution
Requirements
- 7–10+ years of experience in design or art direction, with a strong portfolio of B2B or SaaS work
- Proven experience leading visual direction for digital-first brands or platforms
- Strong understanding of brand systems, typography, layout, and design for scale
- Ability to simplify complex ideas without oversimplifying the story
- Fluency in Adobe Creative Suite and comfort collaborating with motion, web, and product teams
- Experience working cross-functionally with marketing, product, and growth partners
- Strong communication and presentation skills, including the ability to explain the “why” behind the work
- A strategic mindset with an appreciation for performance, usability, and business outcomes
Preferred Skills
- Experience working on enterprise or mid-market SaaS platforms
- Familiarity with UX/UI principles or close collaboration with product design teams
- Motion, video, or interactive storytelling experience
- Experience evolving or rebranding an established B2B brand
Benefits
- Unlimited PTO
- Excellent medical, dental, and vision coverage
- Employee Equity
- Employee Discounts, Virtual Wellness Classes, and Pet Insurance and more!!
Salary Range
The salary range for this role is $125,000 - $140,000, depending on location and experience.
People & Culture
Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.
Zeta is committed to building a workplace culture of trust and belonging. Employees have a forum to celebrate, support, and advocate for one another. Learn more about its commitment to diversity, equity, and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/
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