Art Director

Wingstop Restaurant Inc. is looking for a hands-on, concept-driven Art Director to help define and elevate the brand’s visual identity from the first idea to finished creative. This onsite role in Dallas supports campaigns and day-to-day design across social, digital, retail, and broadcast, translating cultural trends into elevated, brand-consistent visuals.

What you’ll do

• Co-create original concepts and integrated campaign ideas across multiple channels to drive engagement and business impact
• Partner with copywriters and other creatives to develop visually-led storytelling and brand campaigns
• Design and execute creative assets for social, digital, CRM, retail, OOH, presentations, and marketing materials to support awareness, engagement, consideration, and broader business goals
• Own visual development and execution across both campaign work and always-on creative
• Create social-first creative designed to perform across modern platforms, including creator collaborations, partnerships, and content ecosystems
• Translate cultural trends, digital behaviors, and audience insights into visually compelling creative that feels true to Wingstop
• Help shape and evolve Wingstop’s visual identity, creative systems, and design language across campaigns, content, partnerships, and customer touchpoints
• Produce high-quality design work quickly in a fast-paced, iterative environment with changing priorities and tight timelines
• Leverage AI-powered creative tools to accelerate ideation, visual exploration, iteration, and production workflows
• Present work with clear thinking, rationale, and attention to creative detail
• Collaborate cross-functionally with social, brand, marketing, and production teams to execute integrated work aligned to business goals
• Work effectively with agency partners, production companies, freelancers, creators, and external creative partners to keep deliverables strategically aligned and creatively strong
• Contribute to production and execution needs across photoshoots, content captures, campaign launches, and brand initiatives
• Manage multiple projects simultaneously while maintaining strong creative standards and detail orientation
• Contribute to a culture of curiosity, collaboration, and creative excellence

What you bring

• 3–6 years of art direction, design, or integrated creative experience, ideally in an advertising agency
• Proven ability to concept and execute across multiple channels and formats
• Portfolio demonstrating strong conceptual thinking, visual storytelling, and design craft
• Strong conceptual thinking and the ability to develop visually-led creative ideas
• Excellent graphic design skills, including typography, layout, composition, and visual systems fundamentals
• Experience delivering polished creative across digital, social, retail, presentation, and campaign formats
• Strong understanding of visual storytelling, brand design, and art direction principles
• Proficiency in Adobe Creative Suite, especially Photoshop, Illustrator, and InDesign
• Demonstrated ability to use AI tools to support ideation, concept development, visual exploration, and creative production workflows
• Design experience in Figma
• Motion graphics and animation skills in After Effects are a plus
• Strong attention to detail and pride in the craft
• Deep understanding of cultural spaces influencing the Wingstop audience, including sports, music, fashion, entertainment, creators, fandom, gaming, internet culture, and emerging social behaviors
• Ability to identify culturally relevant opportunities and translate them into distinctive, brand-right creative experiences
• Collaborative mindset and comfort working across disciplines and stakeholders
• Clear communication skills, including thoughtful idea presentation and defense
• Ability to take feedback and iterate quickly, along with a self-starter approach that includes ownership and follow-through

Tools you’ll use

• Adobe Creative Suite: Photoshop, Illustrator, InDesign
• Figma
• After Effects

Benefits

• Unlimited paid time off for exempt employees
• One paid volunteer day of your choice
• Competitive bonus structure for eligible roles
• Team member stock purchase plan
• Health savings or flexible spending account options
• 401k: dollar for dollar on the first 3% and then 50 cents on the dollar for the next 2% for contributions up to 5% of eligible compensation
• Comprehensive medical, dental, and vision benefits
• Basic life and AD&D insurance provided
• Pet insurance
• Education Assistance
• Wellness reimbursement program
• Paid maternity and paternity leave
• Lunch provided every Tuesday and Thursday in office
• Discount on Wingstop gift cards
• Onsite game room

What success looks like

• Work consistently elevates Wingstop’s visual identity and creative standard
• Ideas produce culturally relevant work that strengthens brand awareness, drives engagement, increases consideration, and supports business growth
• Delivers high-quality work quickly and consistently in a fast-paced, iterative environment
• Demonstrates strong visual storytelling and conceptual problem-solving across formats and platforms
• Shows curiosity and adaptability by incorporating emerging technologies and AI-enabled workflows to improve output and efficiency
• Becomes a trusted creative partner across creative, brand, and marketing teams
• Brings a proactive, collaborative, and solution-oriented approach to creative development and execution