Art Director

In this onsite Tampa role, the Art Director at Not Your Mother’s helps set the standard for day-to-day design quality while turning brand direction into pixel-perfect creative. You will work closely with the Creative Director and lead a design team across campaigns and brand touchpoints, with a strong emphasis on social-first, Gen Z-relevant beauty content optimized for modern platforms.

What you will do

• Act as the right hand to the Creative Director by owning day-to-day design quality and consistency
• Translate creative vision into design briefs, moodboards, and final assets for campaigns, launches, and brand initiatives
• Lead and mentor a team of designers, ensuring work is pixel-perfect, on-brand, and delivered on schedule
• Provide timely, constructive feedback to strengthen deliverables and help designers grow
• Collaborate with the Director of Creative Operations to keep projects moving efficiently
• Spearhead omnichannel campaigns with a social-first approach, concepting and executing ideas optimized for TikTok, Instagram, and emerging platforms where Gen Z discovers and engages with beauty brands
• Ensure creative is designed for shareability, trend relevance, and scroll-stopping impact on social channels
• Concept and art direct photo and video shoots that bring products and brand storytelling to life
• Own visual direction for new product launches, including packaging design oversight and go-to-market assets
• Create and refine design systems, templates, and brand tools for scalability and alignment
• Work with copywriters, marketers, and external partners to develop cohesive creative solutions
• Oversee preparation of print-ready and digital-ready files, ensuring precise specs and error-free production
• Partner with the Creative Director to continuously evolve the brand aesthetic based on trends and consumer insights
• Support sales tools, retailer materials, and internal brand communications as needed
• Note: this job description is not intended to be comprehensive and responsibilities may change over time

What you bring

• 7+ years of experience in graphic design, art direction, or brand creative roles (beauty or CPG preferred)
• A strong portfolio showing exceptional visual storytelling, campaign development, and design execution
• Expert proficiency in Adobe Creative Suite including Photoshop, Illustrator, and InDesign
• Experience leading creative teams and providing feedback that inspires and guides
• Deep understanding of social and digital content best practices and beauty design trends
• Highly organized approach with the ability to balance multiple fast-moving projects while maintaining detail
• Excellent communication and collaboration skills, including confidence presenting work across teams

Technologies

• Adobe Creative Suite
• Photoshop
• Illustrator
• InDesign

Compensation and benefits

• Competitive Compensation
• Work–Life Balance with PTO, sick time, 9 paid holidays, and 2 paid floating holidays
• Comprehensive Health Coverage including medical, dental, and vision for you and your family, plus company-paid short-term disability and life insurance
• Financial Wellness with Roth and 401(k) retirement plans and a 4% employer match
• Paid Parental Leave
• Professional Growth supported through a professional development reimbursement program
• Wellness Perks On-site fitness center and One Pass Select access
• Product Perks Enjoy 60 complimentary products each year
• Annual Beauty & Wellness Credit
• Volunteer Time Off
• Monthly Networking Lunch Credit

Major green flags

• Real passion for beauty, including branding, packaging, product drops, and more
• Enjoyment of hands-on design work along with art direction and elevating outcomes
• Strong instincts for platform-specific content, adapting for TikTok, Reels, and Stories while staying on-brand
• An eye for what makes content scroll-stopping and packaging shelf-worthy
• Ability to deliver clear, actionable feedback that elevates work without micromanaging
• Comfort mentoring designers and raising the bar across projects of all sizes
• Confidence taking a campaign from concept to completion without heavy handholding
• Belief that brand consistency and creative innovation work together

Bonus if you have

• Experience building or scaling brands from startup to national presence
• Passion for packaging design, material innovation, and sensory storytelling
• 2D and 3D rendering expertise to help visualize packaging, merchandising, and creative concepts
• Interest in print finishes, color matching, and production specs