County Materials Family of Companies is seeking a Creative Director to lead the creative and integrated marketing efforts within its Marketing & Communications Department. Based in Marathon City, WI with hybrid work arrangements as business needs allow, this role connects organizational goals to clear creative direction and coordinated multi-channel execution across the marketing organization.
Role overview
The Creative Director translates organizational and marketing strategies into compelling creative direction, ensuring brand consistency, audience focus, and measurable business objectives. This leader guides channel teams spanning communications, design, video/photo, digital marketing, and website content, aligning how copy, visuals, video, digital experiences, and web presence work together.
Key responsibilities
- Translate organizational and marketing objectives into creative strategies.
- Develop integrated campaign concepts and define how individual channels work together.
- Provide creative direction to each Channel Lead and ensure alignment across copy, visual, video, digital, and web experiences.
- Ensure creative work connects with defined audiences and personas.
- Present and defend creative recommendations, and create clear, actionable creative briefs.
- Translate product and shared-services priorities into audience-relevant messaging, including key messages, value propositions, calls to action, and proof points.
- Define intended audience response, channel roles, deliverable expectations, and confirm teams understand strategy before execution begins.
- Establish and maintain creative excellence across all marketing channels through creative standards, design guidelines, content frameworks, and quality expectations.
- Review, approve, and direct major creative projects and campaign deliverables.
- Support continuous improvement by promoting a culture of innovation and development throughout the department.
- Directly supervise Marketing Channel Leads, the Marketing Project Manager, and the Digital Marketing Manager, including coaching and talent development.
- Facilitate collaboration among disciplines, establish clear expectations, identify capability gaps, and determine internal versus external creative resource needs.
- Create accountability for quality, partner with the VP and Channel Leads on marketing KPIs, and use performance insights to improve creative deliverables.
- Partner with the Marketing Project Manager on priorities and resource planning, manage appropriate creative budgets and vendor resources, and improve workflows that affect quality, speed, or effectiveness.
- Implement best practices to improve efficiency, consistency, and scalability.
- Serve as the primary steward of the COUNTY Materials Family of Companies brand, ensuring consistency in messaging, visual identity, and customer experience.
Required qualifications
- Bachelor’s degree in Marketing, Communications, Advertising, Graphic Design, Business Administration, or a related field.
- Seven or more years of progressive experience in marketing, communications, creative services, or brand management.
- Three or more years of leadership experience managing marketing, creative, communication, or digital teams.
- Experience leading integrated multi-channel marketing initiatives.
- Experience managing budgets, vendors, and external partners.
- Experience translating marketing strategies into successful execution.
- Experience within manufacturing, construction, industrial, or building products environments.
- Experience overseeing digital marketing, websites, SEO, social media, and marketing technology initiatives.
- Experience managing creative services, brand governance, and content development teams.
- Experience utilizing project management and workflow platforms to manage department operations.
- Experience developing KPIs, dashboards, and performance reporting programs.
- Exceptional leadership and people-development abilities, strong strategic thinking and business acumen, and excellent communication and stakeholder management skills.
- Strong creative judgment and brand management capabilities, along with advanced planning, prioritization, and decision-making skills to balance long-term strategy with daily operational leadership.
- Strong analytical and problem-solving abilities, including the ability to lead teams in a fast-paced, deadline-driven environment.
- Valid driver’s license with a clean driving record.
Benefits
- Health, dental and vision insurance
- Paid Short-term & Long-term disability
- 401(k) match
- 8 Paid holidays
- Paid Time Off
- Referral rewards program
- Wellness program with rewards
- Flexible Savings Options
- Employee Assistance Program
- Paid Life Insurance
- $200 Boot Allowance
- Safety focused: GUARD for Life
- Voluntary critical illness & accident insurance
- Optional Uniform Program
Work environment and schedule
- High-volume, deadline-driven role with an emphasis on decision-making in a creative environment.
- Work is typically performed in an indoor office environment, with limited hybrid or remote work arrangements that may be considered based on business needs.
- Exposure may include extended computer use, and occasional shipping, receiving, and handling of marketing materials.
- Travel required: minimal project-based travel as needed.
- Typical work hours: standard schedule of 40 hours/week, Monday–Friday, 8:00 AM–4:30 PM.
Work expectations
- Frequent sitting, talking, hearing, and computer use, with a sit-stand workstation option available.
- Occasional climbing, kneeling, crawling, or lifting/moving up to 25 pounds.
- Ability to concentrate, follow detailed instructions, communicate effectively, and safely perform job duties.
- May require operation of office equipment, software applications, and other tools associated with the position.
English benefits information and Spanish benefits information.
EEO/E-Verify: County Materials Family of Companies is an EEO/Affirmative Action Employer. We participate in E-Verify to confirm employment eligibility for all new hires.
