Graphic Design & Marketing Specialist

AMERICAN BUSINESS FORMS INC is hiring a hybrid Graphic Design & Marketing Specialist in Glenwood, MN to help turn marketing strategy into ready-to-use creative assets. In this role, you will design and support sales and promotional materials while keeping brand standards consistent across channels and events.

What you’ll do

• Design print and digital sales collateral and marketing tools that support sales associates in reaching end customers.
• Partner with the marketing team to develop new ideas and build on ongoing initiatives.
• Maintain ASB brand standards across marketing and communications.
• Write, proof, and finalize collateral and marketing copy for case studies, social media posts, and other materials.
• Collaborate with team members and vendor partners to merchandise and source product collections for key marketing and event campaigns.
• Coordinate, shoot, and edit product and people photography for ASB’s major events, plus additional projects or requests as needed.
• Identify market trends and coordinate, shoot, and edit customer-friendly video content for sharing across social platforms.
• Manage larger projects by coordinating with other departments, defining project outlines, and meeting established deadlines.
• Support the Internal Branding Manager with requested updates to company website design and flow.
• Support the Communications & PR Specialist with social media strategy, including creating and editing communications templates and related graphic needs.
• Generate content ideas and execute rollout of social media strategy to expand audience reach.
• Manage products, inventory levels, and details within ASB’s Associate Store.
• Consult sales associates to support development or updates to marketing strategy, websites, and social media content planning.
• Deliver marketing updates, overviews, and trainings to ASB salespeople and suppliers.
• Research, present, and implement human-centered AI strategies to streamline internal processes, with AI not used as a standalone tool for content creation.
• Travel as needed, including multi-day and/or overnight trips (2-4 times per year) for ASB conferences and supplier tradeshows.

Requirements

• Associate’s degree (A.A.) or equivalent from a two-year college or technical school, plus one to two years of related experience and/or training; or an equivalent combination of education and experience.
• A strong understanding of marketing and branding is desired.
• High creativity, self-direction, and motivation.
• Ability to prioritize and execute multiple projects at the same time.
• Comfort working independently and in a collaborative, team-oriented environment.
• Strong attention to detail and accuracy, with planning and organizing skills and initiative.
• Ability to read and interpret documents such as invoices, instructions, and procedure manuals.
• Skill in writing correspondence and marketing copy, and ability to speak effectively before Sales Associates, leadership, or fellow team members.
• Accuracy in spelling and grammar.
• Math proficiency, including adding, subtracting, multiplying, and dividing using whole numbers, common fractions, and decimals.
• Ability to compute rate, ratio, and percent, and to draw and interpret bar graphs.
• Ability to solve practical problems and handle concrete variables where limited standardization exists.
• Ability to interpret instructions and training presented in written, oral, video, diagram, or schedule form.
• Proficiency with Adobe Illustrator, Photoshop, and Acrobat Professional.
• Working knowledge of photography is desired.
• Knowledge of Dreamweaver, Flash, After Effects (or similar), InDesign, and Microsoft PowerPoint is desired.
• Specific vision abilities required, including close vision and color vision.

Location and role details

• Location: Glenwood, MN (hybrid)
• Salary: USD 48,000 - 62,000 per year
• Minimum experience: 1 year
• Work environment: Usually quiet, though noise levels may vary

Tools and technologies

• Adobe Illustrator
• Photoshop
• Acrobat Professional
• Dreamweaver
• Flash
• After Effects
• InDesign
• Microsoft PowerPoint