Creative Director, Hospitality & Lifestyle

Lead creative vision for hospitality and lifestyle campaigns, shaping destination storytelling from strategy to select on-set direction.

Responsibilities

• Set overarching creative direction for client productions and campaigns
• Turn hotel positioning, destination, audience, brand standards, and business objectives into actionable creative ideas
• Create treatments, mood boards, references, visual narratives, and campaign concepts
• Drive creative pre-production, including approving shot concepts and shot lists
• Brief photographers, videographers, talent, and stylists
• Direct mood, composition, talent behavior, pacing, and storytelling during select productions
• Partner with the Head of Production to execute the creative vision while Production manages logistics, crew, equipment, budgets, and schedules
• Develop platform-native concepts for Reels, short-form video, carousels, creator-style content, and recurring series
• Ensure deliverables include polished brand assets plus adaptable social content
• Collaborate with Social and Account teams using audience behavior, engagement, paid performance, and conversion insights to refine creative direction
• Apply standards for major hospitality brands (Marriott, Hyatt, Hilton) while maintaining each property’s distinct identity
• Review selects and creative deliverables including photography, video edits, music, typography, sequencing, and related outputs
• Own creative approvals and collaborate on technical quality assurance with the Head of Production
• Present concepts and creative rationale to clients and senior stakeholders; manage feedback while defending creative intent constructively
• Stay current on generative AI, AI-assisted concepting, and image/video workflows; use AI responsibly without compromising authenticity
• Deliver distinctive, brand-right concepts and clear, actionable production briefs

Requirements

• 5+ years experience in creative direction, art direction, brand content, or a closely related discipline
• Portfolio showing personally directed photography, video, and campaign work
• Strong visual judgment across composition, lighting, styling, and cinematic storytelling
• Hospitality, travel, luxury, lifestyle, or premium consumer brand experience preferred
• Fluency in Instagram, TikTok, Reels, and short-form storytelling
• Experience directing external creative teams and talent, plus strong client presentation skills
• Ability to create treatments, mood boards, storyboards, and production briefs
• Working familiarity with Canva, Adobe Creative Cloud, Figma, or comparable tools
• Ability to balance creative ambition, brand compliance, timelines, and commercial objectives
• Based in the Philadelphia area; available to work on-site in Philadelphia five days per week
• Willing to travel for select hotel productions

Technologies

• Canva
• Adobe Creative Cloud
• Figma
• Instagram
• TikTok
• Reels

Benefits

• Employee discount
• Flexible schedule
• Paid time off

Location: Philadelphia, PA (onsite)

Employment: Full-time, fully on-site (in person), five days per week (Monday to Friday). Occasional travel to hotel properties for productions.

Salary: USD $80,000 - $100,000 per year (depending on experience). Pay: $80,000.00 - $100,000.00 per year.