Creative Director
Job Description
Creative Director to lead a lean in-house team and partner roster at Chobani, bringing a refreshed brand visual identity to life across key brand and performance touchpoints.
Responsibilities
- Oversee all creative output for cohesion, creativity, and taste across all channels
- Own concept-to-completion for mini campaigns tied to new initiatives (product launches, seasonal moments) across digital and lower-funnel channels
- Manage agency partner and parent company resources to implement the brand identity system across existing products and new product launches for DTC and retail
- Lead creative across digital deliverables including social, email, website, and paid digital ads
- Direct creation of retail assets such as in-store signage, retailer digital media, and shopper marketing
- Steward brand collateral including brand merchandise, experiential footprints, and printed materials
- Lead and manage a small team while also executing creative work personally
- Maintain, activate, and grow a roster of freelancers and agency partners on a project basis with direction, feedback, and support to ensure high-quality delivery
- Help define, implement, and maintain the new brand identity and visual language across all channels and align execution to evolving guidelines (completion targeted for summer 2026 with an agency partner)
- Manage the total annual ad production budget including production, freelancers, and fees; monitor workflows and resources to deliver on time, within budget, and at a high quality standard
- Collaborate with the performance marketing team to translate objectives, audience insights, and strategic goals into creative briefs
- Create and run the design project intake process: review briefs, assign resources, and establish timelines and deliverables
- Operationalize AI systems and processes to enable team self-service for parts of day-to-day creative production
- Stay current on trends, emerging technologies, and best practices in design, branding, and art direction; share insights to support innovation
- Support a collaborative, inclusive environment where team members feel inspired, motivated, and empowered
Requirements
- 10+ years of creative experience (agency or in-house), including 2+ years leading teams
- Bachelor’s degree in graphic design, visual communication, or a related field
- Strong portfolio demonstrating diverse design work across digital, packaging, retail, and print materials
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other relevant design software
- Exceptional ability using AI tools and software
- Excellent project management skills: prioritize work, manage multiple projects at once, and meet deadlines in a fast-paced environment
- Strong communication and collaboration skills for articulating concepts and providing constructive feedback to team members and stakeholders
- Strategic mindset focused on driving business results through creative solutions
- Experience in consumer products or e-commerce is required; retail experience is ideal
- Bonus: experience working directly with a founder at a start-up brand through major innovation phases across DTC and retail
Technologies
- Adobe Creative Suite
- Photoshop
- Illustrator
- InDesign
Benefits
- Medical, dental, and vision coverage
- Disability insurance
- Health savings account
- Flexible spending accounts
- Tuition reimbursement
- 401(k) match of 100% on up to 5% of eligible pay
- Fertility and childcare assistance
- 12 weeks of parental leave at full pay after six months of continuous employment
- Employee assistance program
- Fitness discounts
- Wellness reimbursement
- On-site gym access (certain locations)
- Monthly wellness newsletter
- 120 hours of paid time off
- 11 holidays
- Paid volunteer time off
Location: New York, NY (onsite)
Salary: USD 140,000 - 220,000 per year
Experience: 10+ years
Education: Bachelor’s degree in graphic design, visual communication, or related field
Posting date: Oct 19, 2026