The Creative Director serves as the enterprise creative leader at Five Star Franchising LLC, guiding the direction, quality, development, and execution of creative across a growing portfolio of brands. Based in Springville, UT, this onsite role leads the internal creative team and builds repeatable systems and standards to deliver high-quality creative at scale.

Role Overview

In this position, you own creative leadership across multiple channels and marketing initiatives, including digital, paid media, social, web, email, print, video, and franchise marketing. You will translate brand strategy and campaign objectives into compelling creative, while ensuring consistency and effectiveness across each brand within the organization’s portfolio.

Responsibilities

Lead creative direction and execution across Five Star Franchising’s portfolio of brands.
Own the quality, consistency, and effectiveness of creative across digital, paid media, social, web, email, print, video, and franchise marketing.
Lead, mentor, and manage the internal design and creative team.
Partner with Brand Marketing to translate brand strategy, positioning, and campaign objectives into compelling creative.
Develop integrated campaign concepts and provide creative direction from initial concept through final execution.
Establish scalable creative standards, workflows, templates, and processes across brands.
Partner with Performance and Lifecycle Marketing to develop and test creative that improves engagement, conversion, and campaign performance.
Manage creative priorities, resources, timelines, agencies, freelancers, and production partners.
Evolve brand identities and creative systems while maintaining clear differentiation between brands.
Leverage AI, automation, and emerging creative technologies to improve creative speed, scale, and quality.

Requirements

7+ years of experience in creative, design, advertising, or integrated marketing, including creative leadership experience.
Proven experience leading creative across multiple brands is required.
Agency experience or experience in a fast-paced, agency-style creative environment is strongly preferred.
Strong portfolio demonstrating creative direction across multiple brands, campaigns, and channels is required; applicants without a portfolio will not be considered.
Proven experience leading and developing designers and creative teams.
Strong expertise in brand identity, campaign development, art direction, digital design, and performance creative.
Experience partnering with Brand, Performance Marketing, Web, and other cross-functional marketing teams.
Proficiency with Adobe Creative Cloud, Figma, and modern creative tools; experience with AI-enabled creative workflows is a plus.
Strong leadership, communication, project management, and stakeholder-management skills.
Experience in franchise, multi-location, home services, or consumer services is a plus.

Tools & Technologies

Adobe Creative Cloud
Figma

Benefits

Medical, Dental, and Vision Insurance
Long-Term and Short-Term Disability Insurance
Supplemental Life Insurance
Generous Paid Time Off

Why Join Five Star Franchising LLC

Help shape the future of Performance Marketing & Analytics across one of the fastest-growing franchise organizations in North America.
Influence millions in annual advertising investment.
Build scalable systems that support enterprise growth.
Directly impact the success of more than 1,500 franchise locations.

Creative Director