Creative Director

This onsite Creative Director role with Publicis Groupe Holdings B.V is based in Birmingham, Michigan. It leads a high-output digital advertising creative team focused on paid media, social-first, and full-funnel campaigns in the automotive space, combining strategic thinking with hands-on copywriting to guide data-informed creative across channels while elevating brand storytelling.

Responsibilities

• Guide a multidisciplinary creative team with emphasis on concept, messaging, and storytelling to deliver standout work across paid social, digital campaigns, email, web, and brand platforms.
• Own the creative development process from brief to execution, crafting platform-first ideas and copy systems for digital paid media, including paid social and video.
• Collaborate closely with media and strategy teams to develop data-informed messaging and concepts aligned with audience insights and performance goals across channels.
• Build strong, trusted client relationships, leading creative discussions that connect brand storytelling to performance objectives, optimization insights, and campaign outcomes.
• Translate brand and marketing objectives into innovative creative concepts, ensuring consistency across all touchpoints.
• Develop and implement scalable content and copy strategies for digital platforms including Meta, TikTok, Pinterest, Reddit, and emerging channels.
• Mentor and develop junior and mid-level writers, setting a high bar for conceptual thinking, writing craft, clarity, and execution across deliverables.
• Ensure all creative work adheres to brand voice guidelines and messaging frameworks, while pushing for innovation and freshness in language and ideas.
• Maintain accountability for creative quality by ensuring outputs meet brand standards, platform procedures, and performance targets.
• Stay current on platform updates, digital trends, consumer behavior, and technologies to keep creative at the forefront of innovation.

Requirements

• 10+ years of experience in a creative leadership role within an agency or brand environment, with a focus on digital advertising, paid media, and social-first content.
• Proven portfolio demonstrating concept development across video, social platforms, native ads, and digital campaigns.
• Deep understanding of platform nuances, ad specs, and creative best practices for social and digital channels.
• Strong conceptual thinking and a bold creative vision, balanced with results-focused execution.
• Deep understanding of CDP and applying data to concept creation.
• Demonstrated ability to lead creative teams and collaborate cross-functionally with media, strategy, and production departments.
• Skilled in video ideation and content adaptation for various formats and placements.
• Excellent communication and presentation skills; comfortable pitching and articulating creative ideas to collaborators and clients.
• Experience with brand building and maintaining visual and verbal identity across channels.
• Automotive category experience strongly preferred.
• Proficient in creative tools such as Adobe Creative Suite and Figma.
• Familiarity with performance marketing creative testing frameworks such as A/B testing and multivariate testing.
• Background in directing or producing video content.

Technologies

• Adobe Creative Suite
• Figma

Details

• Location: Birmingham, MI (onsite)
• Salary: USD 136,300 - 156,800 per yearly