Art Director

Cricut’s Creative Concept team is seeking an Art Director to shape creative strategies and lead integrated marketing work from concept through final delivery. This onsite role in South Jordan, UT emphasizes customer-centric visuals across channels to strengthen brand affinity and support sales growth.

Role Responsibilities

• Partner with Creative Directors and cross-functional teams to define creative strategies, campaign concepts, and tactical approaches.
• Translate creative briefs into customer-focused campaigns, product launches, brand assets, and sales collateral through strong visual concepts.
• Lead visual development and execution for integrated marketing campaigns across digital, print, retail, packaging, social media, and owned channels.
• Art direct photography, video, illustration, and design work from concept through final execution to maintain brand standards and strategic alignment.
• Collaborate with Studio, Multimedia, Design at Scale, Product Marketing, Brand, and other teams to create cohesive customer experiences across touchpoints.
• Work with the Studio team to preserve creative intent while supporting production schedules, timelines, and business priorities.
• Create human-centered work that connects emotionally with Cricut’s growing and increasingly diverse customer base.
• Monitor emerging trends, cultural insights, customer behaviors, and creative opportunities to keep work fresh and relevant.
• Present creative concepts and clearly explain design rationale to stakeholders and cross-functional partners.
• Provide constructive feedback and creative direction that elevates team output.
• Mentor designers and creatives by sharing knowledge, encouraging growth, and fostering continuous learning.
• Maintain a solutions-oriented, accountable approach while balancing multiple priorities and deadlines.

Required Qualifications

• Bachelor’s degree in Graphic Design, Visual Design, Illustration, or a related field, or equivalent professional experience.
• 7+ years of professional creative experience, including at least 3 years as an Art Director leading integrated marketing campaigns (not an entry-level role).
• Proven track record developing creative strategies, concepting campaigns, and driving visual execution from idea through final delivery.
• Strong portfolio showing exceptional art direction, design, typography, visual storytelling, and concept-driven thinking across multiple channels.
• Experience art directing photography and video productions, including concept development, shot planning, and on-set creative direction.
• Expert proficiency in Adobe Creative Cloud.
• Maker’s mindset with comfort creating work and directing others.
• Strong understanding of branding, design systems, visual communication, and customer-centered design.
• Excellent presentation, communication, and storytelling skills with the ability to articulate creative decisions and influence stakeholders.
• Demonstrated ability to mentor designers and elevate quality through thoughtful feedback and hands-on leadership.
• Exceptional organizational skills to manage multiple projects in a fast-paced environment.
• Packaging design and consumer product experience is a plus.
• Experience in a high-growth, fast-paced organization is preferred.
• Collaborative approach using a “yes, and” style to solve creative challenges.

Technologies

• Adobe Creative Cloud

Benefits

• Competitive Medical, Dental, and Vision coverage
• 401(k) match
• Generous PTO
• Tuition reimbursement
• Yearly lifestyle stipend to support wellness and passions
• Exclusive employee discounts

What Makes a Strong Fit

• Moves with urgency by starting, learning, and adjusting rather than waiting for perfect clarity.
• Sets high standards, takes ownership, and holds self-accountable for quality.
• Stays focused during fast-moving periods by prioritizing what matters and filtering noise.
• Collaborates with clarity and low-ego, high-output energy.
• Uses AI as a toolkit to accelerate innovation and amplify impact across idea exploration, data analysis, and creative problem-solving.

Application Information

• Please attach your resume and cover letter and/or include links to your portfolio or other social presence.
• If applicable, include additional information showing other strengths.
• Cricut values individuality, equality, and diversity, and encourages applicants to share their perspective.
• If you are a Maker or DIY enthusiast, include details when submitting information.

Equal Opportunity and Contingencies

• Cricut is an equal opportunity employer and is committed to an inclusive environment.
• This position is contingent on successfully completing a Criminal Background Check upon hire.
• Cricut participates in E-Verify.