Brand Voice

Brand Voice Design Jobs

2 jobs found

1mo ago

Creative Director

Yerba Madre Oakland, CA

Oakland, CA

1mo ago Closed

$157k - $205k/yr Full time Manager Marketing Brand Management

This position is no longer accepting applications (closed Oct 24, 2026).

Job Description

Yerba Madre is hiring a Creative Director to lead and evolve the brand’s visual identity across consumer touchpoints, with primary ownership of social and packaging.

Responsibilities

Own visual direction, content standards, and creative supply for Social; partner with Social to support channel and content strategy.
Set the editorial rhythm for social work including editorial calendar, publishing cadence, and content execution.
Own and lead packaging creative direction for can, glass, seeding kits, limited editions, and packaging campaigns (tentpoles, launches, brand moments).
Own and evolve the Yerba Madre visual identity and brand voice across every consumer touchpoint.
Translate the brand platform and positioning into a consistent, distinctive visual language.
Maintain a living creative brief including the visual toolkit, photography standards, typography, color, and motion principles.
Apply the Yerba Madre creative filter to ensure every piece ships to standard.
Own the visual direction of the @yerbamadre feed.
Build and maintain a network of photographers, videographers, and creators who can execute to brand standards.
Partner closely with the Social Director: you lead the creative POV, Social leads strategy and distribution instincts.
Hold final call on brand and visual standards, while Social has final decision-making on what ships, when, and where.
Bring the same creative rigor to packaging as to social.
Lead end-to-end conceptualization and execution of brand campaigns, product launches, and fast-turn digital assets.
Apply a consistent visual POV across annual brand tentpoles.
Partner with Brand Management, Innovation, and Commercial teams to translate consumer insights into visual narratives that drive action.
Build the creative brief the full team can execute against, including in-house designers and external production partners.
Develop the in-house design team with repeatable systems that support independent execution over time (shot lists, content templates, brief formats).
Set the creative standard including how work is reviewed and what gets shipped.
Curate and match the right talent to the right briefs.
Run a lean, fast studio approach with small team, high output.
Use external agency partners to absorb execution overflow during packaging and campaign crunch periods while protecting quick-turn capacity for social throughout the year.

Requirements

Doer and leader who can quickly roll up sleeves in a cross-functional collaborative environment.
Has a genuine, specific point of view on what brands should and should not look like and can defend it.
Has built or shaped brand visual identity across multiple touchpoints, not only one channel or medium.
Understands creative as a business tool, able to translate design decisions into growth arguments and turn growth problems into briefs.
Comfortable with hands-on art direction for packaging shoots and briefing creators for platforms.
Savvy in AI with daily curiosity about emerging technology and how to integrate new tools into the creative process.
Moves fast, makes decisions, and distinguishes fast from sloppy.
Worked in or around culture (fashion, music, food, beverage, wellness) and understands aspirational visuals for a life seeker audience.
Leads people well through clear direction, talent development, and building creative cultures.
7–10+ years in CPG brand marketing, creative agencies, or social media, with a portfolio demonstrating omnichannel creative success.
Proven track record in fast-growing lifestyle, health, wellness, or beverage categories.
Experience leading and developing in-house creative teams.
Strong hands-on craft; Adobe Creative Suite fluency at a player-coach level.
Prior print production experience preferred.
Demonstrated ability to connect creative work to commercial outcomes such as trial, conversion, and brand equity.
Experience managing external creative partners including photographers, production companies, art directors, and agencies.
Social-native with deep understanding of platform mechanics, what performs, and what builds a brand over time.

On-site & Work Details

Location: Oakland, CA (onsite)
On-site requirement: 3 days per week in the Oakland, CA office
Schedule notes: May sit or stand to complete work at a computer for many hours during the day.
Physical requirements: Heavy use of the computer; utilize visual acuity to operate equipment, read technical information, and/or use a keyboard; accurately complete detailed forms and reports.

Salary

USD 157,000 - 205,000 per year

Technology

Adobe Creative Suite

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1mo ago

Associate Creative Director

Abbott Laboratories Alameda, CA

Alameda, CA

1mo ago Closed

$131k - $261k/yr Full time Manager Marketing Brand Management

This position is no longer accepting applications (closed Sep 26, 2026).

Job Description

Abbott Laboratories is building a culture where creative craft and clear thinking go hand in hand. In this on-site role in Alameda, CA, you will help shape the creative voice that brings the Lingo audience closer to the brand across campaigns, content, and every customer touchpoint. Reporting to the Director of Brand and Creative, you will lead with a writer’s foundation, guiding strategy, copy/content direction, and cross-functional collaboration.

Salary: USD 130,700 - 261,300 per year. Experience: 8+ years. Education: Bachelor’s Degree.

What you’ll do

Own creative strategy for brand and campaign initiatives, grounded in a clear point of view and a strong understanding of the Lingo audience
Lead creative concepting sessions, applying a writer’s instinct for insight, tension, and story to each brief
Turn business objectives and marketing briefs into compelling creative platforms, not just executions
Ensure creative consistency and quality across channels, including performance ads and social, packaging, and brand campaigns
Develop and evolve the brand voice so it stays distinct, durable, and deeply human
Write, direct, and elevate copy across all touchpoints including brand, digital, editorial, and CRM
Set the standard for great writing at Lingo, providing hands-on guidance and feedback to freelancers, agencies, and internal contributors
Maintain and evolve messaging frameworks, tone of voice guidelines, and narrative architecture for the wider team
Partner with the senior visual designer to keep copy and design in genuine creative harmony
Collaborate with brand, product, and growth marketing teams to deliver a cohesive creative voice across customer touchpoints
Present creative work to senior stakeholders with clarity and strategic confidence
Brief and manage external creative partners such as agencies, freelance writers, and content studios to ensure work lands to brief and standard
Support a culture where craft is celebrated and creative thinking is everyone’s job
Mentor junior creatives and contribute to a high-performing, collaborative creative team
Stay close to culture and health and wellness trends to keep creative output relevant and resonant

What you’ll bring

Bachelor’s Degree
8–12 years of experience in creative roles, with a clear trajectory through copywriting and creative concepting
Demonstrated track record leading creative strategy and execution for consumer brands (health, wellness, lifestyle, or technology experience is a plus)
A portfolio showing exceptional writing, smart strategic thinking, and the ability to work across brand, digital, and campaign
Experience art-directing and collaborating with designers (you don’t need to design, but you do need to direct)
Agency, in-house, or hybrid background welcome; experience in fast-moving founder-led or scale-up environments is a plus

Benefits

Career development with an international company where you can grow the career you dream of
Potential eligibility for free medical coverage in the next calendar year through the Health Investment Plan (HIP) PPO
Retirement savings plan with a high employer contribution
Tuition reimbursement, the Freedom 2 Save student debt program, and the FreeU education benefit
Recognition as a great place to work across dozens of countries, including being named one of the most admired companies by Fortune
A company recognized as one of the best big companies to work for, including best place to work for diversity, working mothers, female executives, and scientists
Competitive salary and benefits, flexible working, and the chance to do some of the most meaningful work of your career

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