Graphic Design, Social Media & Public Relations Specialist

In Branson, Missouri, Shepherd of the Hills Development LLC is seeking a self-starting Graphic Design, Social Media & Public Relations Specialist to oversee design work, website support, email campaigns, guest surveys, and to drive brand visibility across shows and events. This on-site role blends creative design with media outreach to grow attendance and strengthen community connections.

As the lead creative and communications partner, you will shape the brand's look across print and digital materials, coordinate media outreach, and collaborate with local partners to promote offerings and opportunities.

Responsibilities

• Design print collateral such as pamphlets, brochures, flyers, posters, and related materials to promote shows, attractions, and events.
• Prepare print-ready files and coordinate with printers and vendors on quantities, proofs, and deadlines.
• Distribute materials throughout the community by visiting ticket resellers, visitor centers, local businesses, and partners to market shows and foster local relationships.
• Maintain a consistent visual identity and brand standards across all printed and digital assets.
• Respond quickly to design requests, often under tight timelines tied to show schedules and seasonal events.
• Design, update, and maintain websites to promote shows, attractions, and events, including show pages, schedules, pricing, photos, and promotional banners.
• Conduct photography and video shoots and perform editing.
• Keep website content accurate and current, updating as show dates and offerings change.
• Enhance web content for readability, mobile usability, and basic search visibility (SEO).
• Support online promotions, ticketing campaigns, and event landing pages.
• Draft and distribute press releases, media kits, and official statements to local and industry media.
• Build and maintain relationships with journalists, social media influencers, and community stakeholders.
• Organize and attend local events, media opportunities, and community outreach to represent the brand.
• Identify PR opportunities and pitch story ideas to media outlets.
• Ensure consistent brand messaging across all external communications.
• Develop, launch, and measure effective email marketing campaigns.
• Develop, launch, and measure guest satisfaction surveys.
• Support the organic social media strategy across platforms such as Instagram and Facebook.
• Assist with creating engaging, brand-aligned content including copy, graphics, photos, videos, and reels.
• Monitor social channels, respond to comments and messages, and engage with followers promptly and authentically.
• Track and analyze performance metrics to optimize campaigns and report results.
• Stay current with social media trends, algorithm updates, and industry developments.
• Collaborate with internal teams to support show openings, product launches, promotions, events, and initiatives.
• Respond to guest reviews on TripAdvisor, Google, and other review platforms.

Requirements

• Bachelor’s degree in marketing, Graphic Design, Public Relations, Journalism, or a related field (or equivalent experience).
• 1+ year of experience in social media management, public relations, and/or graphic design.
• Strong writing, editing, and storytelling skills with careful attention to detail.
• Demonstrated graphic design ability capable of producing professional print and digital materials (Canva, Adobe Creative Suite, or similar).
• Experience updating and maintaining websites (WordPress or similar CMS).
• Proficiency with social media tools and platforms (e.g., Meta Business Suite, Hootsuite, Later).
• Basic photography and video editing skills.
• Content creation is a plus.
• Excellent interpersonal skills and the ability to build relationships with diverse stakeholders.
• Ability to manage multiple projects, work efficiently, and meet tight deadlines in a fast-paced environment.
• Reliable transportation and willingness to travel locally for community distribution and outreach.
• Passion for social media, branding, design, and community involvement.

Technologies

• Canva
• Adobe Creative Suite
• WordPress
• Meta Business Suite
• Hootsuite
• Later
• Google Analytics
• Instagram
• Facebook
• TripAdvisor
• Google

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Paid time off
• Employee discount
• Flexible schedule

Preferred skills (not required)

• Experience with paid social media advertising.
• Familiarity with SEO, Google Analytics, and the Adobe Creative Suite.
• Existing media and influencer contacts in Southwest Missouri / NW Arkansas
• Experience in marketing tourism related entities, hospitality, entertainment or live events.