Graphic Design, Social Media & Public Relations Specialist

Shepherd of the Hills Development LLC is seeking a versatile communications professional who can blend design, digital content, and public relations to promote shows and engage the Branson community. This onsite role combines graphic design, website and content support, email campaigns, guest surveys, and a hands-on approach to social media and media outreach, all aimed at growing attendance and fostering local partnerships in the region.

Responsibilities

• Create print collateral such as pamphlets, brochures, flyers, posters, and related materials to promote shows, attractions, and events.
• Prepare print-ready files and coordinate with printers and vendors on quantities, proofs, and deadlines.
• Distribute materials across the community by visiting ticket resellers, visitor centers, local businesses, and community partners to market shows and build relationships.
• Maintain a consistent visual identity and brand standards across all print and digital assets.
• Deliver design work quickly, often on tight timelines tied to show schedules and seasonal events.
• Design, update, and maintain websites to promote shows, attractions, and events, including show pages, schedules, pricing, photos, and promotional banners.
• Keep website content accurate and current with timely updates as show dates and offerings change.
• Optimize web content for readability, mobile usage, and basic search visibility (SEO).
• Support online promotions, ticketing campaigns, and event landing pages.
• Draft and distribute press releases, media kits, and official statements to local and industry media.
• Build and maintain relationships with journalists, social media influencers, and community stakeholders.
• Organize and participate in local events, media opportunities, and community outreach to represent the brand.
• Identify PR opportunities and pitch story ideas to media outlets.
• Ensure consistent brand messaging across external communications.
• Plan, launch, and measure effective email marketing campaigns.
• Plan, launch, and analyze guest satisfaction surveys.
• Support the organic social media strategy across platforms such as Instagram and Facebook.
• Assist in creating engaging, brand-aligned content including copy, graphics, photos, videos, and reels.
• Monitor social channels, respond to comments and messages, and engage with followers promptly and authentically.
• Track and analyze performance metrics (reach, engagement, growth) to optimize campaigns and report results.
• Stay current with social media trends, algorithm updates, and industry developments.
• Collaborate with internal teams to support show openings, product launches, promotions, events, and initiatives.
• Respond to guest reviews on TripAdvisor, Google, and other review platforms.

Requirements

• Bachelor’s degree in marketing, graphic design, public relations, journalism, or a related field (or equivalent experience).
• 1+ year of experience in social media management, public relations, and/or graphic design.
• Strong writing, editing, and storytelling skills with keen attention to detail.
• Demonstrated graphic design ability for professional print and digital materials (Canva, Adobe Creative Suite, or similar).
• Experience updating and maintaining websites (WordPress or similar CMS).
• Proficiency with social media tools and platforms (e.g., Meta Business Suite, Hootsuite, Later).
• Basic photography and video editing skills.
• Content creation experience is a plus.
• Excellent interpersonal skills and the ability to build relationships with diverse stakeholders.
• Ability to manage multiple projects, work quickly, and meet tight deadlines in a fast-paced environment.
• Reliable transportation and willingness to travel locally for distribution and outreach.
• Passion for social media, branding, design, and community involvement.

Technologies

• Canva
• Adobe Creative Suite
• WordPress
• Meta Business Suite
• Hootsuite
• Later

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Paid time off
• Employee discount
• Flexible schedule

Preferred Skills (Not Required)

• Experience with paid social media advertising
• Familiarity with SEO, Google Analytics, and the Adobe Creative Suite
• Existing media and influencer contacts in Southwest Missouri / NW Arkansas
• Experience marketing tourism-related entities, hospitality, entertainment, or live events

Work Location

Branson, MO (onsite) — in person