Work hybrid from Tampa, FL and own the full Ox Strong Moving brand experience across social, video, design, and community presence. This full-time W-2 role blends content creation, graphics and print production, influencer coordination, and marketing operations, so you can build audience growth with clear goals and measurable results.
You’ll plan, shoot, design, edit, post, and then evaluate what’s working. The Social Media Manager works closely with the Marketing & Franchise Development Manager, the Founder, and branch teams, and reports performance through monthly analytics and lead tracking systems.
What you’ll do
- Own day-to-day social media across Instagram, Facebook, TikTok, LinkedIn, YouTube and the Google Business Profile
- Build and run a monthly content calendar, writing captions and scheduling posts, Reels, Stories and Shorts
- Grow followers, engagement, and reach with a plan and measurable monthly goals
- Engage daily by replying to comments and DMs, interacting with partners and community accounts, and keeping the grid organized and on-brand
- Monitor trends and viral formats, adapting them for a moving brand
- Deliver a monthly analytics report with insights and next steps across all platforms
- Support Google review efforts by sharing 5-star reviews and testimonials as content
- Plan and run photo and video shoots at moves, branches and events, including scripting, shot lists, and equipment setup (camera, gimbal)
- Edit short-form video in Adobe Premiere Pro including captions, audio, sound effects, and music
- Design thumbnails, reel covers, and post graphics
- Upload and organize all footage and finished content in Google Drive
- Create franchise development content, including franchisee validation videos and LinkedIn posts
- Apply brand guidelines (logo, fonts, colors) to protect the Ox Strong brand across everything produced
- Design print and digital materials such as flyers, brochures, business cards, referral program cards, QR code materials, event signage, table covers, and vehicle wraps
- Design apparel and merch including crew shirts, branch tees, uniforms, and promotional items
- Coordinate with printers and vendors (VistaPrint, Custom Ink, local print shops) for proofs, pricing, orders, and pickups
- Build and update branded marketing kits for new branches and franchise owners
- Partner with the web agency on updates like testimonial pages and franchise website changes
- Research and contact local influencers, manage inbound influencer requests, and coordinate influencer moves and deliverables
- Track influencer partnerships and payouts in tracking sheets
- Support Referral Programs by preparing visit routes and materials, logging visits, tracking referred leads, and reviewing realtor-referred jobs in SmartMoving to process payouts
- Update the Weekly + Monthly ROI Tracker by lead source and branch
- Track marketing spend, submit spend forms, and reconcile invoices and receipts
- Represent Ox Strong at community events and sponsorships, including booth setup, giveaways, and capturing content
- Create Loom training videos and templates and help onboard new marketing team members
- Attend weekly marketing meetings, manage tasks in Asana, and monitor social, info, and referral inboxes daily
What you bring
- 3+ years of experience as a Social Media Manager
- Proof of growing a company’s social presence with a portfolio that includes real before-and-after results (followers, engagement, reach, or leads) driven by you
- A strong graphic design portfolio covering social, print, and branding
- Advanced Adobe Creative Cloud skills: Photoshop, Illustrator, InDesign, Premiere Pro and Lightroom; plus Canva
- Experience shooting and editing short-form video for social media
- Strong writing skills for captions, posts, and scripts
- Highly organized and self-managing with the ability to juggle multiple projects and deadlines
- Comfortable with Google Workspace (Drive, Sheets) and social media analytics
- Based in or near Tampa Bay, with a valid driver’s license and reliable transportation
- Willing to travel (mostly within Florida, sometimes out of state as needed), including some evenings and weekends
- Your own equipment for shoot days (camera, microphone, etc.)
Tools you’ll use
- Instagram, Facebook, TikTok, LinkedIn, YouTube, Google Business Profile
- Google Drive, Google Workspace, Google Sheets
- Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Premiere Pro, Lightroom) and Canva
- SmartMoving, Asana, Loom
- Meta Business Suite, Later, Buffer, Metricool
- VistaPrint, Custom Ink
Schedule, location, and pay
- Full-time, Monday to Friday
- Hybrid in Tampa, FL 33619 (work-from-home and in-person days for shoots, events, and branch visits across Florida)
- Travel: mostly within Florida, sometimes out of state as needed
- $45,000–$60,000/year (W-2)
Preferred background
- Experience in home services, moving, franchising, or local business marketing
- Experience with a CRM such as SmartMoving or HighLevel, plus Asana and Loom
- Daily use of AI tools such as Claude, ChatGPT, or Gemini
- Experience with scheduling tools (Meta Business Suite, Later, Buffer, or Metricool) and paid social basics
- Photography skills and experience with a gimbal or drone
- Experience managing influencer partnerships
How to apply
Submit your resume with links to: your managed social accounts with results, your graphic design portfolio, and two to three short-form videos you shot and edited. Applications without a portfolio will not be considered. Finalists will complete a short design and content assignment before a final interview.
