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Today

Creative Director

Dual Electronics Lake Mary, FL

Lake Mary, FL

Today

$100k - $110k/yr Full time Manager Marketing Adobe Creative Suite

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Job Description

Dual Electronics is hiring a Creative Director (hybrid) in Lake Mary, FL to set visual and narrative direction across its brand portfolio and lead a design team through hands-on execution.

Responsibilities

Define and maintain distinct visual and narrative identities for Dual and Jensen based on products, heritage, and customer promise.
Lead a box to screen workflow philosophy to keep creative consistent as products move from physical packaging to digital storefronts.
Oversee high-impact creative including Amazon A+ and UI/UX content that explains product features and supports conversion.
Direct engaging static and video content that combines design quality with strategic brand positioning.
Personally execute flagship assets and hero concepts while providing design feedback and mentorship to the team.
Partner with Marketing Services to align brand strategy with technical accuracy, packaging design, and project timelines.
Work closely with Sales and Ecommerce leads to align creative content, messaging, and positioning with channel-specific goals.
Ensure every asset is optimized for conversion and supports clear ROI outcomes.
Convert high-end designs into leadership and sales-ready formats using PowerPoint and PDF.
Use AI tools to accelerate creative output, including rapid concept development and automating asset variations.
Use project management tools to track complex workflows and protect brand integrity on tight deadlines.

Requirements

7+ years of experience in brand storytelling, creative direction, and physical packaging.
Expert-level proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign), with strengths in both digital and print.
Comfort working in Figma and Microsoft 365.
Strong understanding of consumer behavior and purchase decisions for practical, feature-driven audio and electronics products across different customer needs and price points.
Regular use of AI tools for rapid concepting and productivity.
Professional maturity to balance feedback from multiple stakeholders while keeping projects on track.
Direct experience in consumer electronics is required.
Experience with physical retail packaging is required.
Digital commerce or retail content experience is strongly preferred.
Car stereo or automotive audio knowledge is a plus.
Provide a portfolio demonstrating strong design and the ability to create effective work for distinct brand identities and customer audiences.
Portfolio must include at least one physical retail package personally directed to production.
Must live within a maximum three-hour drive of the office.

Technologies

Adobe Creative Suite, Photoshop, Illustrator, InDesign
Figma
Microsoft 365
PowerPoint, PDF
AI tools
Project management tools
Windows, macOS

Role Purpose

Set the visual and narrative direction for Dual Electronics’ brand portfolio across brands and channels.
Report to the Senior Director of Marketing and lead a team of two to four designers.
Operate as a player-coach that connects strategic direction with hands-on execution.

Compensation

Pay: $100,000.00 - $110,000.00 per year

Benefits

Health insurance
Retirement plan

Work Location

Hybrid remote in Lake Mary, FL 32746
This role is based at the company’s headquarters in Heathrow, Florida.
On-site cadence depends on proximity to Heathrow and is discussed during the interview process.

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