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Integrated Marketing and Graphic Design Specialist

VizzaLights LLC Jacksonville, FL

Jacksonville, FL

Today

$50k - $54k/yr Full time Marketing CRM Design

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Job Description

VizzaLights LLC is hiring an in-house Integrated Marketing and Graphic Design Specialist to plan, execute, measure, and continuously improve multi-channel marketing in Jacksonville, FL.

Responsibilities

Develop and manage an integrated marketing plan aligned to company revenue, territory, and expansion goals
Set priority audiences, geographic markets, customer segments, offers, campaigns, and acquisition channels
Build annual, quarterly, monthly, and seasonal marketing calendars
Create launch plans for new services, products, promotions, and geographic markets
Design repeatable marketing systems that can be adapted for future locations
Research competitors, market trends, customer behavior, and regional opportunities
Recommend budgets and allocate spend based on business goals and performance
Plan, launch, manage, and optimize Google Search, Display, YouTube, Local Services, and other relevant Google campaigns
Manage Meta advertising across Facebook and Instagram
Evaluate and manage additional channels such as TikTok, LinkedIn, Nextdoor, streaming audio, connected television, programmatic advertising, and retargeting
Develop campaign briefs including audiences, offers, keywords, landing-page requirements, and testing plans
Track cost per lead, conversion rate, customer acquisition cost, return on ad spend, lead quality, and booked revenue
Coordinate conversion tracking including call tracking, pixels, attribution, and reporting
Conduct structured testing for creative, messaging, audiences, placements, and offers
Work with sales and company leadership to improve lead quality and follow-through
Plan and coordinate direct mail, postcards, brochures, door hangers, signage, vehicle advertising, print publications, billboards, radio, and television, plus community campaigns
Research media opportunities, request proposals, compare vendors, negotiate placements, and manage production timelines
Track traditional campaigns using dedicated phone numbers, QR codes, URLs, offer codes, and CRM attribution
Coordinate co-marketing opportunities, sponsorships, home shows, trade shows, neighborhood events, and community partnerships
Build relationships with builders, roofers, landscapers, electricians, real-estate professionals, property managers, designers, homeowner associations, and complementary businesses
Maintain consistency in positioning, messaging, voice, and visual standards across every channel
Create campaign briefs for the Creative Design Lead and Videographer/Content Creator
Guide development of advertisements, landing pages, sales materials, commercials, email campaigns, social content, and promotional offers
Manage social media strategy, publishing calendars, community engagement, and campaign coordination
Develop email, SMS, referral, review, retention, and re-engagement programs
Identify customer stories, installation opportunities, seasonal moments, and educational topics for content production
Review marketing materials for clarity, accuracy, brand alignment, and compliance before publication
Build dashboards and reporting systems that connect marketing activity to leads, appointments, estimates, installations, and revenue
Maintain campaign naming, tracking links, source attribution, budgets, calendars, and documentation
Present clear weekly and monthly performance reporting to company leadership and communicate what to keep, change, or stop
Coordinate with sales and operations to improve response time, lead handling, follow-up, and close rates
Support CRM configuration, lead nurturing, automation, review generation, and customer communication
Maintain organized vendor relationships, contracts, media schedules, asset requests, and campaign records
Work in-house with the VizzaLights team in Jacksonville

Requirements

Professional experience managing integrated marketing across multiple channels
Hands-on experience managing Google Ads and Meta advertising
Experience with print, direct mail, commercial advertising, or traditional media
Strong understanding of lead generation, conversion tracking, attribution, campaign testing, and marketing analytics
Experience creating marketing plans, campaign briefs, budgets, calendars, and performance reports
Ability to connect marketing metrics to sales outcomes and revenue
Strong copywriting, editing, presentation, and communication skills
Experience coordinating designers, developers, videographers, vendors, media representatives, and internal stakeholders
Ability to manage multiple campaigns, deadlines, and budgets simultaneously
Strong business judgment, initiative, organization, and attention to detail
Ability to work in-house with the VizzaLights team in Jacksonville

Technologies

Google Ads, Meta advertising, Google Search, Google Display, YouTube, Local Services, Facebook, Instagram, TikTok, LinkedIn, Nextdoor
Connected television, programmatic advertising, retargeting
CRM, pixels, call tracking, QR codes, URLs
Google Analytics, Meta Blueprint, HubSpot
SMS marketing, reputation-management tools

Preferred Qualifications

Google Ads, Google Analytics, Meta Blueprint, HubSpot, or related certifications
Experience marketing home services, construction, architectural products, technology, luxury services, or multi-location businesses
Experience supporting expansion into new cities, territories, franchises, or dealer markets
Familiarity with CRM platforms, email automation, SMS marketing, call tracking, and reputation-management tools
Experience buying television, radio, streaming, out-of-home, or programmatic media
Knowledge of local SEO, content marketing, referral programs, and partnership marketing
Experience with public relations, media outreach, events, sponsorships, or community engagement
Working knowledge of creative testing and commercial production

What Success Looks Like

VizzaLights generates a consistent flow of qualified leads
Marketing decisions are based on reliable data rather than impressions alone
Paid campaigns improve efficiency, lead quality, and booked revenue
Digital and traditional marketing operate as a coordinated system
Seasonal campaigns are planned early and executed consistently
Sales and operations can clearly identify where leads originate
Repeatable launch plans exist for entering additional markets
VizzaLights grows into a recognizable national brand without losing consistency or local relevance

How to Apply

Submit your résumé
Submit a portfolio, case study, or examples of campaigns you have managed
Include a brief description of the channels, budget, and objectives for each example
Share measurable results you personally helped achieve
List the advertising, analytics, CRM, and marketing platforms you have used
Provide compensation expectations and availability
Answer: Describe an integrated campaign you managed across at least three marketing channels
Answer: What business results did the campaign produce?
Answer: How do you determine whether a lead-generation campaign is truly profitable?
Answer: How would you balance local market relevance with consistent national branding?
Answer: Are you available to work in-house in Jacksonville, Florida?
Applications describing measurable campaign responsibility and results will receive priority consideration

Location: Jacksonville, FL (onsite)
Salary: USD 49,700 - 54,000 per year

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