Graphic Design Specialist

Coordinate and produce print and digital marketing assets for HICKORY CHAIR LLC, supporting campaigns, events, and sales enablement in Hickory, NC.

Responsibilities

• Coordinate, design, and produce catalogs, retail advertising, point-of-purchase (POP) items, and other printed materials
• Partner with the Marketing Director to gather product information using the price list and other tools
• Collaborate with merchandising and product development teams to ensure accurate content
• Populate catalog templates, update copy, set type, and create clipping masks to silhouette photography
• Source stock photography as needed for catalog and marketing materials
• Prepare pages for printing and submit files to the Marketing Director for review prior to print
• Implement revisions, maintain production quality, and meet established deadlines
• Assist with catalog coordination and distribution to the sales force
• Create and provide digital catalog versions for posting on B2B and B2C websites
• Provide color-corrected images to eCommerce for web posting
• Create and post on-brand social media messaging after approval
• With direction from the Marketing Director, collaborate with merchandising, showroom designers, and other staff to deliver showroom visual graphics and related needs
• Create market invitations
• Design and/or update new POP items when available
• Develop, design, and produce sales rep and dealer handouts and forms
• Participate in marketing walkthroughs and sales force presentations to learn about products and collections
• Support planning and execution of HCC University events
• Produce training manuals, gift bags, and diplomas (make and frame) and other parting gifts
• Create content for company platforms including Instagram, Facebook, and LinkedIn
• Post approved content on schedule
• Review comments and requests and notify the appropriate departments
• Work with internal staff to develop advertisements for magazines, social, and the web
• Responsible for adding and updating Sales Aids Accounts
• With training, operate the internal digital printer and support other print-related tasks

Requirements

• Bachelor’s degree in Graphics, Marketing, or Communications
• 3-5 years of experience in graphic design and print production
• Proficient computer skills, including Microsoft Office Applications and Adobe Creative Suite Applications
• Ability to work with supervision
• Self-motivated, organized, and deadline-oriented

Technologies

• Microsoft Office Applications
• Adobe Creative Suite Applications
• Instagram
• Facebook
• LinkedIn
• B2B websites
• B2C websites

Physical Requirements

• Prolonged periods of sitting and repetitive tasks, including computer and telephone usage
• Must be able to work in noisy environments
• Frequently lift or carry objects up to 10 lbs
• On occasion lift or carry objects up to 25 lbs

Location: Hickory, NC (onsite)
Experience: Minimum 3 years
Reporting: Marketing Director