Instagram Reels Design Jobs

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Junior Associate, Graphic Design & Social Media

OTG Management New York, NY

New York, NY

Today

$65k - $75k/yr Full time Marketing Adobe Creative Cloud Adobe Illustrator

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Job Description

In a hybrid NYC role, this position supports Creative Services and Marketing Communications with print/digital design, social media content, and brand/community management.

Responsibilities

Support the Creative Services team with day-to-day design requests across print and digital channels
Design and update menus, promotional materials, signage, presentations, and other branded marketing assets
Ensure creative work follows OTG brand standards and visual guidelines
Convert marketing objectives into visual content that supports business goals and guest engagement
Maintain organized libraries for creative assets, photography, design files, and templates
Prepare files for print production and coordinate with vendors for quality and on-time delivery
Assist creative storytelling efforts across restaurant concepts, airport locations, and brand campaigns
Manage OTG social channels including Instagram, LinkedIn, Facebook, and emerging platforms
Create, edit, and publish social content (graphics, photography, short-form video, stories, and captions)
Help maintain social media calendars and scheduling platforms
Monitor social channels for comments, messages, guest inquiries, and brand mentions, escalating issues when needed
Support community management by engaging with followers and assisting customer service responses
Research social media trends, competitor activity, and audience insights to support content strategy
Track basic social performance metrics and contribute insights for ongoing optimization
Assist with the execution of social campaigns, promotions, partnerships, and airport activations
Partner closely with Marketing Communications, Operations, and external partners, including hands-on support in the field
Contribute ideas during creative brainstorming, campaign planning, and content development sessions
Maintain consistency of messaging, design, and brand voice across customer touchpoints
Stay current on emerging design tools, social platforms, and industry best practices

Requirements

Bachelor’s degree in Graphic Design, Marketing, Communications, Digital Media, or a related field
1–3 years of relevant experience (including internships, freelance work, campus organizations, or entry-level professional experience)
Strong interest in graphic design, social media marketing, content creation, and brand storytelling
Experience with Adobe Creative Cloud, especially Photoshop, Illustrator, and InDesign
Familiarity with Canva, social media management tools, and short-form video editing platforms
Portfolio showing design skills, creative thinking, and visual storytelling
Understanding of typography, layout, branding, and design fundamentals
Strong written communication and copywriting skills
Knowledge of major social media platforms and current content trends
Ability to manage multiple projects in a fast-paced environment
Detail-oriented, organized, and strong time management skills
Positive attitude, collaborative mindset, and eagerness to learn
Experience creating Instagram Reels or other short-form video assets
Basic photography and photo editing skills
Familiarity with social media analytics and reporting
Knowledge of hospitality, lifestyle, or consumer brands
Motion graphics, animation, video editing, or illustration experience is a plus

Location & Travel

New York, NY (hybrid)
NYC based + 30% travel

Compensation

USD 65,000 – 75,000 per year

Technology

Adobe Creative Cloud (Photoshop, Illustrator, InDesign)
Canva
Instagram, LinkedIn, Facebook
Instagram Reels

Reports to: Marketing & Communications

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