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Senior Art Director, Illustration & Motion (Product)

Expedia New York, NY

New York, NY

Today

$173k - $299k/yr Full time Adobe After Effects Adobe Illustrator After Effects

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Job Description

Expedia is hiring a Senior Art Director, Illustration & Motion (Product) to own the craft layer that shapes how users experience the company’s products. In this onsite role, you set and maintain the visual standard for illustration, icons, pictograms, and UI motion, working closely with product design, design systems, and engineering to build scalable asset workflows, including AI-assisted production.

What you’ll do

Create icons, pictograms, spot illustrations, and illustrated system assets used across iOS, Android, and web
Maintain and evolve Expedia’s visual language to keep assets consistent, accessible, and scalable
Design UI animations, micro-interactions, and animated illustrations that improve clarity and add delight
Prepare assets and motion specifications so engineers can implement accurately using tools such as Lottie, Rive, and native animation
Review builds and provide feedback to ensure the shipped experience matches design intent
Design and maintain scalable systems for icons, pictograms, illustration, and motion, including structure, naming, tokens, and versioning
Build organized Figma libraries and components so designers can find, use, and customize assets efficiently
Partner with design system and engineering teams on how assets are packaged, delivered, and implemented across platforms (for example, icon fonts or SVG pipelines, asset catalogs, and animation files)
Create documentation and guidelines for correct adoption of assets, including processes for contribution, updates, and deprecation
Build repeatable AI-assisted workflows for illustration, iconography, and motion production that increase output without lowering quality
Evaluate, adopt, and teach new AI tools, setting quality, brand, and ethical standards for their use
Automate repetitive production work such as asset generation, variations, exports, QA, and Figma-to-code handoff
Provide art direction and critique to designers, freelancers, and partners to keep work cohesive and high quality
Translate product and brand goals into clear creative direction
Manage multiple projects from concept through delivery

Key requirements

A strong portfolio demonstrating illustration and motion in a product context, including icons, pictograms, and UI animation
Hands-on expertise in tools such as Illustrator, Figma, After Effects, Rive, or equivalents
High AI fluency with examples showing experience using AI tools and automation to scale creative work while maintaining craft, taste, and brand consistency
Systems thinking with experience building or contributing to scalable asset systems in Figma, plus an understanding of how assets are implemented in code
Experience art directing or providing creative feedback to other designers, freelancers, or agencies
Strong foundations in composition, color, shape, and timing, with attention to detail at small sizes
Working knowledge of how illustrated and animated assets are handed off and implemented across iOS, Android, and web
Clear communication and the ability to present work and rationale to cross-functional partners
Bachelor’s degree in Design, Motion, HCI, User Experience, or a related field (or equivalent experience)
5–10+ years of experience in product design or related disciplines

Technologies you may use

iOS, Android, web, Illustrator, Figma, After Effects, Rive
Lottie, native animation, Figma-to-code handoff
Icon fonts, SVG pipelines, asset catalogs, animation files
Python, JavaScript, Figma plugins, Blender, Cinema 4D

Compensation

USD 173,000 - 299,000 per year.

Locations

New York
San Francisco
San Jose
Los Angeles (West Hollywood)
Chicago
Austin

Benefits

Medical/dental/vision
Paid time off
Employee Assistance Program
Wellness & travel reimbursement
Travel discounts
International Airlines Travel Agent (IATAN) membership

What success looks like

Expedia products have a cohesive, recognizable system of icons, pictograms, and illustration
Assets are easy to find, use, and implement in both Figma and code with minimal rework
UI motion feels polished and consistent, and ships as designed
Teams produce more high-quality assets faster through AI-enabled workflows
Creative quality stays high as production scales

Preferred qualifications

Experience working directly within a design system, including tokens, variables, and component architecture
3D skills (for example, Blender or Cinema 4D) and experience blending 3D with illustration or motion
Scripting or tooling skills (for example, Python, JavaScript, or Figma plugins) to build automations and asset pipelines
Experience in travel, consumer marketplaces, or high-volume consumer products
Video editing and sound design experience

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