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Today

Creative Director - Copy

Orchard Digital Marketing Cincinnati, OH

Cincinnati, OH

Today

Full time Manager Marketing Branding

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Job Description

Orchard Digital Marketing is hiring a Creative Director - Copy in a hybrid role in Cincinnati, OH to lead end-to-end copy and messaging that supports brand voice and business goals.

Responsibilities

Define, develop, and maintain the creative vision, brand voice, and messaging architecture for projects and brands.
Lead the full creative process from brainstorm through execution to uphold quality while meeting timelines and budgets.
Grow and develop the copy team using a goal-oriented approach and a learning mindset; identify the right freelance writing resources when needed.
Partner with the Design Creative Director to collaborate with clients, understand needs, and ensure copy aligns with brand and communication objectives.
Work with Account, Analytics, Web, and Media teams to build integrated concepts across the customer journey where words and visuals work together.
Write, edit, and elevate headlines, scripts, long-form content, website and UX copy, email, social, and paid media with clarity, persuasion, and measurable performance in mind.
Translate complex, technical, or regulated subject matter into clear, compelling, compliant messaging.
Maintain high quality standards throughout the creative workflow.
Use data, testing, and performance insights to refine messaging and optimize creative over time.
Generate new ideas and stay current on trends, platforms, and technologies, including uses of AI in content creation; apply understanding of brand development, SEO, multichannel marketing, and best practices.
Present concepts to clients and stakeholders, clearly communicating ideas and justifying recommendations.
Contribute to RFP development and support the pitch team for new business by shaping creative strategy and the big idea, then presenting the work.
Set expectations for freelance writers and content partners, covering project needs, timing, budget, and scope; assist with acquiring cost estimates when required.
Help develop processes and process improvements for Orchard and its clients.

Requirements

BA/BS in a related field (copywriting, English, journalism, communications, advertising, etc.) or equivalent experience.
10–12 years of copywriting experience with a strong portfolio demonstrating copywriting and content development across digital and traditional platforms.
3–5 years of experience managing creative teams in an agency setting.
Exceptional writing, editing, and proofreading skills, with strong control of tone, voice, and storytelling.
Plus: experience writing for complex or regulated categories such as healthcare, financial services, or B2B technology.
Working knowledge of SEO, UX writing, and conversion-focused content best practices.
Solid working knowledge of Microsoft Office and collaboration tools; familiarity with generative AI writing tools is a plus.

Technologies

Microsoft Office

Key Traits

Own the Outcome: Act like stakeholders in Orchard’s success and take responsibility for work and results.
Never Settle: Test, learn, and evolve; prioritize progress over perfection.
Lead with Clarity: Simplify complexity and communicate clearly to stay aligned.
Finish Strong: Maintain quality and follow-through in final deliverables.
Grow Together: Share feedback with care and support collective accountability.
Show up Human: Communicate with empathy and remember there is a person behind every deliverable.

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