At Deckers Brands, the Global HOKA design organization is looking for a senior leader to shape how color, materials, graphics, and trend come together across footwear, apparel, and accessories. In this role based in Portland, OR (Hybrid), you will set the integrated CMG vision and build the systems and leadership model that help the work translate from cultural signals to product direction, speed to market, and differentiated storytelling.
As the Sr. Director, Color, Material, & Graphic Design, you will define global strategy, develop a CMG + Trend operating center of excellence, and partner across design, product, and brand teams to align creative direction with business priorities.
Responsibilities
- Define and execute the global CMG + Trend vision across performance and lifestyle footwear, apparel, and accessories
- Build annual and seasonal strategies, including color palettes, material frameworks, graphic systems, and trend narratives to support a cohesive HOKA expression
- Establish and lead HOKA’s CMG + Trend Center of Excellence, developing scalable tools, processes, and frameworks
- Translate macro trends, cultural signals, and consumer insights into actionable product direction and design systems
- Partner with VP, Global Design and Design Leadership to shape creative vision and seasonal direction
- Lead, manage, and develop Color, Material, Graphic Design, and Trend teams across Footwear and Apparel
- Build clear operating models and creation engines that support new creation, refresh, and speed to market
- Drive consistency and clarity in CMG application across franchises, categories, and product tiers
- Recruit, develop, and mentor creative leaders and teams, fostering a culture of innovation, craft, and accountability
- Position Trend as a foundational input into the design process, ensuring alignment from concept through execution
- Partner with Product Design, Product Management, Merchandising, Development, Innovation, and Brand Creative to align CMG + Trend direction with business strategy
- Champion integrated PCMG thinking so color, material, graphic, and trend work remains holistic with product design, construction, and brand identity
- Influence upstream decision-making through a CMG + Trend lens, shaping briefs, concepts, and category direction early in the process
- Communicate compelling CMG narratives at key milestones, leadership reviews, and strategic forums
- Ensure product storytelling is cohesive and differentiated across consumer touchpoints, channels, and regions
Requirements
- Bachelor’s or master’s degree in industrial design, product design, or related field
- 12+ years of experience across CMG design disciplines
- 5+ years leading multi-disciplinary creative teams
- Experience building or leading Trend or Design Strategy functions within a global organization
- Expert understanding of color, material, graphic, and trend strategy
- Proven ability to build systems, frameworks, and centers of excellence
- Deep understanding of footwear and apparel product creation
- Strong ability to translate consumer insight and cultural signals into product direction
- Expertise in storytelling, design systems, and brand expression
- Strong cross-functional leadership across product, merchandising, and marketing
- Advanced communication and presentation skills
Benefits
- Competitive Pay and Bonuses
- Financial Planning and wellbeing
- Time away from work
- Extras, discounts and perks
- Growth and Development
- Health and Wellness
Location: Portland, OR (Hybrid)
Reports to: VP, Design - Global HOKA
Salary: USD 185,600 - 250,500 per yearly. The posted range reflects the estimated minimum and maximum target for new hire salaries for this role in Portland, Oregon. Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training.
